ASA Adjudication on Amodeo
Amodeo
18 London Street
Basingstoke
Hampshire
RG12 7NT
Date:
13 September 2006
Media:
Regional press
Sector:
Food and drink
Number of complaints:
1
Complaint Ref:
3644
Ad
A regional press ad for a restaurant claimed “Amodeo is an amazing Basingstoke restaurant to go to for the real feel of Italy without paying for the plane flight! … THE ONLY ITALIAN RESTAURANT & PIZZERIA IN BASINGSTOKE.”
Issue
Galleto restaurant, challenged the claim "THE ONLY ITALIAN RESTAURANT & PIZZERIA IN BASINGSTOKE" because they were an Italian restaurant based in Basingstoke.
CAP Code (Edition 11)
Response
Amodeo apologised for the ad.
Assessment
Complaint upheld
The ASA acknowledged Amodeos apology.
Action
Adjudication of the ASA Council (Non-broadcast)
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