ASA Adjudication on The Bunker

Ad

A leaflet, for a club night, included the text “TUESDAYS £1 PINT OF FOSTERS £1 SHOTS £2 JAGER BOMBS”.

Issue

The complainant, who attended the club night, challenged whether the ad was misleading, because drinks were sold at prices higher than those advertised.

CAP Code (Edition 11)

Response

The Bunker did not respond to the ASAs enquiries.

Assessment

Upheld

The ASA was concerned by The Bunkers lack of response and apparent disregard for the Code, which was a breach of CAP Code clause 2.6 (Non-response).  We reminded them of their obligations under the Code and told them to respond promptly in the future.

We noted the ad stated "TUESDAYS £1 PINT OF FOSTERS  £1 SHOTS  £2 JAGER BOMBS". However, the complainant said the prices were double those advertised when he went to the club night.  In the absence of substantiation for the price claims, we concluded that they were likely to mislead.  

The ad breached CAP Code clauses 2.6 (Non-response), 3.1 (Substantiation), 7.1 (Truthfulness) and 15.1 (Prices).

Action

We reminded The Bunker to ensure they could demonstrate that prices were accurate in future promotions.  We asked CAP to inform its members of the problem with The Bunker.

Adjudication of the ASA Council (Non-broadcast)