1. Not Upheld

The ASA noted the reference to 'Back to school' and associated school items such as books, a blackboard and an apple.  We considered that in the context of the ad, the claim "Join our school girl party" which appeared in conjunction with the claim "SEE YOUR FAVOURITE HUSTLER HONEYS & STAFF IN THEIR SCHOOL UNIFORMS" was likely to be understood as referring to the Hustler staff as the ones dressed in school uniform.  We noted that the ad did not feature any one dressed in school uniform.  Whilst we understood that some readers may object to the choice of theme night, we considered that the ad would be unlikely to be seen as promoting school children as sexual objects.  We concluded that the ad was not irresponsible and was unlikely to cause serious or widespread offence.

On this point, we investigated the ad under CAP Code (Edition 12) rules 1.3 (Social responsibility) and 4.1 (Harm and Offence), but did not find it in breach.

2. Not Upheld

We noted the ad did not include any nudity, references to sexual activity and did not feature any one dressed in school uniform.  We noted the readership figures of the publication and that it was mostly read by adults.  Although we considered the ad was unlikely to be seen by children, we noted that it could attract the attention of some children because it was a full-page ad, that featured a blackboard and the text "back to school" and because it appeared shortly after the start of the new school term.  In any case, we considered that children who saw the ad were unlikely to understand the nature of the adult service being advertised.  We therefore concluded that the ad was unlikely to be seen by children and that the ad was not unsuitable for children to see.

On this point, we investigated the ad under CAP Code (Edition 12) rule 1.3 (Social responsibility) but did not find it in breach.