MSG Elite Marketing Ltd (MSG) stated different job sites had different requirements for showing how applicants would be paid. They said earnings could vary considerably and depend on the individual, so that they did not state actual salaries in ads, but instead provided an average earning stating OTE (on target earnings). MSG stated earnings are accumulated on a daily basis, and paid on completed sales.

MSG said it was an outsourced sales company that worked with several clients ranging from entertainment to telecommunications. They said that when contacting respondents they made it clear on the phone and in person what the specifics of each role are, and what its clients are looking to achieve with the outsourced sales services they provided. MSG said the use in its ads of the phrase, "Since we target potential customers where they work, live and shop you should possess strong communication skills and enjoy working with customers. You will be working with customers and clients face-to-face, so solid communication skills and a willingness to learn is essential", helped avoid any misunderstanding about the roles it advertised.