CAP (Broadcast) has established a new consumer panel to provide advice on the advertising codes. The Advertising Advisory Committee (AAC) began work in January 2005, offering independent, third party guidance to CAP (Broadcast) on consumer issues and concerns.


Elizabeth Filkin, Chair.

Seven members of the AAC are lay experts and are independent of the advertising industry. Appointed following public advertisement, each one brings different skills and expertise to the AAC. The eighth member is Andrew Brown, who brings his knowledge and experience of the advertising industry to the Committee.

Our role is not to comment on specific advertisements, but to ensure that the concerns of viewers and listeners are taken into account whenever the broadcast advertising Codes are revised or updated. The Broadcast Committee of Advertising Practice must ask the AAC for input whenever it decides to change the Codes and provide a formal response to the advice given.

The AAC welcomes contributions from viewers and listeners outlining their concerns about TV. Comments can be sent via the AAC website at www.advertisingadvisorycommittee.org.uk.