2004 marked the biggest change in advertising regulation
for over 40 years. Many months of detailed work involving
an advertising industry task force, Ofcom and the ASA culminated in the launch of the new one-stop shop for advertising regulation on 1 November.
key events of the year
1 ASA's ninth consumer conference 2 New religious offence help note 3 Complaints about 118 4 Young people, media and personal relationships
5 Legal backstop catches out offenders 6 Training the industry's new recruits 7 Soup claim doesn't count 8 Canning spam
9 Legal backstop catches out offenders 10 Training the industry's new recruits 11 Soup claim doesn't count 12 Canning spam
ASA