ASA Council

The ASA Council is the jury that decides whether advertisements have breached the Advertising Codes.

Led by ASA Chairman, Lord Smith of Finsbury, two-thirds of the 13-strong Council are independent of industry and the remaining members have a recent or current knowledge of the advertising or media sectors. Nearly all members judge both non-broadcast and broadcast advertisements, although there are two alternating industry members – one who looks at broadcast advertisements only and another who looks at non-broadcast ads.

Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups.

ASA Council members

Rt Hon Lord Smith of Finsbury
Anthony Earle Wilkes	Andrew Motion	Louisa Bolch	David Harker
Gareth Jones	Ruth Sawtell	Rachel Childs	Martin Narey
John Mayhead	Elizabeth Fagan	Hamish Pringle	Sally Cartwright	Ray Gallagher

Members' biographies

The ASA Council members' short biographies are available.

Register of interests

A Register of Council Members’ Interests may be inspected on application to the Company Secretary. You can find our postal address and other contact details in Contact us section.