CAP - Advertising Standards Authority

The rules of social engagement

Here are some key tips in a social context, to help you get your ads right first time. Which in will turn will help you garner consumer trust, and protect your brand’s reputation.

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Insider's Guide to the ASA

July 9 - The Insider’s Guide seminar is a great way to find out first hand, from the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) experts, about the rules and how the advertising regulatory system works.

Events
Helping you get your ads right

CAP Copy Advice offers fast, confidential advice to help ensure your non-broadcast advertising, sales promotion or direct marketing complies with the Advertising Code.

Bespoke advice

News & reports

Insider's Guide to the ASA - 9 July 2013
This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.
Insider's Guide to the ASA - 11 December 2013
This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

Wind energy
CAP has published a Help Note on Wind Energy-related advertising. It provides an easily accessible summary of the ASA’s position on ad claims in this area.
Day 2 at The Business Show
As The Business Show draws to a close, we can happily say it’s been a very productive and enjoyable couple of days.
Complementary Therapies – Tips and guidance
In 2011 the Copy Advice team produced a range of guidance materials for complementary therapies, in response to a rise in complaints about advertising in this sector. We’ve looked back and highlighted some of the most common pitfalls and explain how you can use these materials to avoid them.

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