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  • New UK advertising rules for e-cigarettes


    We have published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way.

    Read more

  • New video-on-demand guidance

    CAP has published new guidance on the placement of ads in video-on-demand services.

    Find out more

  • Keep up to date

    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

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Forthcoming events

  • Advice:am Misleading advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

    *Please note that this is a repeat seminar of the one in May 2014.

    Book Now

  • Insider's guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

    *Please note that this is a repeat of the seminars that ran in January, February & July 2014.

    Book Now

Latest news

Latest news RSS
  • A compact guide to cosmetic ad claims

    Ads in the health and beauty sector are often aspirational and glamorous. We outline how advertisers can cast their products in the best possible light without misleading consumers.

  • Change to remit: marketing of causes and ideas

    We have taken the decision to restrict our remit to include only causes and ideas marketing that appears in paid-for space, except where the marketing includes a direct solicitation of donations.

  • New UK advertising rules for e-cigarettes

    We have published new advertising rules for e-cigarettes to ensure they continue to be promoted in a responsible way. The new rules add to those already in place and will come into effect on 10 November 2014.

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