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  • Making ads responsible

    We've recently published a new guide to the ASA and CAP, which provides an overview of our structure and how we regulate UK ads.

    Download the guide

  • “Guide prices” in ads for property auctions

    ASA ruling against Auction House UK Ltd leads to new guidance on “guide prices” for the property auction sector.

    Read how this could affect you here

  • Keep up to date

    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

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  • Helping you get your ads right

    Check out AdviceOnline, our online database of compliance advice in light of the latest ASA rulings.

    AdviceOnline database

Forthcoming events

  • Advice:am Food Advertising

    30 September 2014 - This seminar is aimed to guide advertisers, agencies and media owners through the food rules of the UK Advertising Codes, giving advice & tips on how to make sure that your marketing is legal, decent, honest and truthful.

    Book Now

  • ASA Agency Graduate Training Seminar

    21 October 2014 - Free annual training for new advertising agency graduates. Learn about the ASA, the advertising self-regulation system and how it is supported by the advertising industry.

    Book Now

  • Advice:am Misleading Advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

    *Please note that this is a repeat seminar of the one in May 2014.

    Book Now

  • Insider's Guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

    *Please note that this is a repeat of the seminars that ran in January, February & July 2014.

    Book Now

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A comprehensive searchable database of guidance for the CAP Code.

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