ASA Adjudication on Digital Satellite Warranty Cover Ltd
Digital Satellite Warranty Cover Ltd
2nd Floor
145-157 St John Street
London
EC1V 4PY
Date:
21 October 2009
Media:
Direct mail
Sector:
Financial
Number of complaints:
1
Complaint Ref:
97928
Ad
A direct mailing headed "IMPORTANT NOTICE REQUIRING URGENT ATTENTION" promoted a warranty service for Sky satellite systems.
Issue
The complainant challenged how the advertisers had obtained her contact details.
CAP Code (Edition 11)
Response
Digital Satellite Warranty Cover Ltd (Digital Satellite Warranty Cover) said they had removed the complainant's name from their database.
Assessment
Upheld
The ASA noted Digital Satellite Warranty Cover had removed the complainant's details from their database. However, we noted that under the CAP Codes they were required to tell us how they had obtained those contact details. Because they did not do so, we considered the ad was in breach of the Code.
The ad breached CAP Code clause 43.13 (Database practice).
Action
The ad must not appear again in its current form.
Adjudication of the ASA Council (Non-broadcast)
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