ASA Adjudication on UK3.com Ltd
UK3.com Ltd t/a
Registrars.co.uk
20 Welbeck Road
Worsley
Greater Manchester
M28 2SL
Date:
4 November 2009
Media:
E-mail
Sector:
Business
Number of complaints:
1
Complaint Ref:
100881
Ad
A business-to-business e-mail offering domain names.
Issue
The complainant objected that the e-mail breached the Code, because it did not provide a simple means of opting out of receiving e-mail marketing.
CAP Code (Edition 11)
Response
UK3.com Ltd t/a Registrars.co.uk (UK3) did not respond to our enquiries.
Assessment
Upheld
The ASA was concerned by UK3s lack of response and apparent disregard for the Code, which was a breach of CAP Code clause 2.6 (Non-response). We reminded them of their obligations under the Code and told them to respond promptly in the future.
We noted UK3s e-mail did not provide a simple means of opting out of receiving e-mail marketing and that they did not respond to requests to suppress the complainant's details. We therefore concluded that the ad breached the Code.
The e-mail breached CAP Code clauses 2.6 (Non-response) and 43.4c (Database practice).
Action
The e-mail must not appear again in its current form. We asked CAP to inform its members of the problem with UK3.
Adjudication of the ASA Council (Non-broadcast)
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