ASA Adjudication on Sins

Ad

A poster for a lap dancing club outside a London underground station showed two women in black underwear lying down with water raining down on them. Text stated "Indulge yourself in Sins & explore your Wicked Side."

Issue

The complainant believed the ad was offensive and inappropriate for display where it could be seen by children.

CAP Code (Edition 11)

Response

Sins said they were sorry that the ad had caused offence. They said they had sought advice from the local Council on what they could display and would ask for the ASAs approval on future advertising. They said the ad was no longer appearing and a new ad was in its place. They sent a copy of the new ad.

Assessment

Not upheld

The ASA welcomed Sins decision to seek approval on future ads. Although distasteful to some, we did not consider the ad was likely to cause serious or widespread offence or harm to children.

We investigated the ad under CAP Code clauses 2.2 (Social responsibility), 5.1 and 5.2 (Decency) but did not find it in breach.

Action

No further action necessary.

Adjudication of the ASA Council (Non-broadcast)