Adjudications

Red traffic lightASA adjudications provide important guidance to advertisers on how the Codes are to be interpreted. They act as a transparent record of our policy for consumers, media, government, industry and society at large on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). You can sign up to receive weekly alerts about our rulings, or search the database of all adjudications. Our rulings are published here for five years. Some adjudications may be available for longer if they are used as a reference in AdviceOnline and Help Notes issued by the Committee of Advertising Practice.  

Please note ASA broadcast advertising adjudications (November 2004 - June 2006) are not included in this section or search results but can be found in PDF documents in the Old Broadcast Rulings section. Those PDFs can be searched using the main site search in the top right hand corner of the page.

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Searching adjudications for : homeopathy

Adjudications (8)

Archway House Natural Health Centre t/a The Harborough Asthma and Eczema Clinic for Kids

A leaflet, for the Harborough Asthma and Eczema Clinic for Kids, was headlined "A breath of fresh air - for asthma and eczema sufferers". The leaflet included two testimonials. The first, from "S...
Date: 15 October 2008
Decision: Upheld

Sultana Begum

The London Free Homeopathic Health Centre objected to an ad in a weekly local paper, in Bengali, for homeopathy. The text, when translated into English, read "The consultant physician ... is...
Date: 11 January 2006
Decision: Upheld

Ashraf Uddin Ahmed t/a Ashraf Herbal Homeo Medical Centre

The London Free Homeopathic Health Centre objected to a TV ad and an ad in a weekly local paper, in Bengali, for homeopathy. a. The TV ad showed three men in a waiting room. A voiceover in...
Date: 11 January 2006
Decision: Partly Upheld

East London Homeopathic Centre

A regional press ad, in Bengali, for a homeopathic practitioner. Text stated "The problems that are dealt with most importance are: Gastric ulcer, bloating, heart burn, indigestion, asthma,...
Date: 12 July 2006
Decision: Partly Upheld

Homeo Home

Monitoring staff viewed an ad in Bengali on Channel S for the Homeo Home homeopathic practice. The ad showed a waiting room full of men reading newspapers and magazines and then the ad cut to a...
Date: 25 March 2009
Decision: Upheld

Forest Gate Homeopathic Practice

Advertising for Forest Gate Homeopathic Practice (FGHP) was shown on Channel S and in a Bengali newspaper. Channel S provided a copy of the TV ad along with a translation of the Bengali...
Date: 12 July 2006
Decision: Upheld

Forest Gate Homeopathic Practice

Monitoring staff viewed an ad in Bengali for Forest Gate Homeopathic Practice (FGHP) on Channel S ATN. The ad showed people walking into the practice and waiting. Different men, wearing...
Date: 23 April 2008
Decision: Upheld

The Pure H2O Company Ltd

Two ads for a household water purification system. a. The first, a magazine ad, was headlined "We have the technology to replace bottled water". Further text stated "Stop buying water, bottle your...
Date: 25 February 2009
Decision: Upheld

Informally Resolved Cases (0)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:

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The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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