Adjudications (30)
Acorn Entertainment
A regional press ad, for Acorn Entertainment (Acorn), stated "immediate highly paid job vacancies available within the entertainment & hospitality environment. full/part time ...".
Date:
10 June 2009
Decision:
Upheld
Adidas (UK) Ltd
A TV ad featured numerous celebrities and young people at a house party. The opening scene showed a hand picking up a spray can and a young man on a scooter in front of a large mural. Other young...
Date:
10 June 2009
Decision:
Not Upheld
Andrew Lowell
An ad on a social networking site, for part-time work, was headlined “£85/Hr Part-Time Job”. Text below stated “This online job has earned me £15000 in 3 months. I’ll show you how to get started....
Date:
10 June 2009
Decision:
Upheld
Archant Ltd t/a Photography Monthly
An e-mail, for Photography Monthly magazine, was entitled "A glimpse of the new look Photography Monthly and your associated marketing opportunities". Text underneath stated "... This is how the...
Date:
10 June 2009
Decision:
Upheld
ASDA Stores Ltd
A TV ad for Asda stated "Meet DJ. He's worked out that when he switches our lights off, that helps lower the price of your morning cuppa. And Alison here knows that when we sell on our recyclable...
Date:
10 June 2009
Decision:
Not Upheld
BandQ plc
a. A TV ad for a DIY store featured a woman standing in a queue at a bus stop. The woman said "Half price on kitchen units. No, no, no. Half price on all kitchen units, all bathrooms and...
Date:
10 June 2009
Decision:
Partly Upheld
Bernard Matthews Foods Ltd
A promotion, on Bernard Matthews products, stated "WIN £5000 TOWARDS YOUR GROCERIES 40 X £5000 CASH PRIZES TO BE WON ONLINE INSTANTLY". Text on the rear of the pack stated "... IT'S SO EASY TO...
Date:
10 June 2009
Decision:
Upheld
British Sky Broadcasting Ltd t/a Sky
A national press ad, for Sky, stated "Unbeatable broadband for Sky TV customers ... Unbelievable savings Add our free evening and weekend calls to UK* landlines package and you could save...
Date:
10 June 2009
Decision:
Upheld
British Sky Broadcasting Ltd t/a Sky
An online sales promotion for Sky TV stated “£50 M&S vouchers for you and your friend when you introduce them to Sky TV … Simply follow the 3 simple steps below to invite your friend to join...
Date:
10 June 2009
Decision:
Upheld
Brown-Forman Beverages Europe Ltd
A TV ad, for Southern Comfort, showed a group of friends greeting one another at a bar. One of them said "Southern Comfort for everyone?". The bartender repeated "SoCo for everyone?" and poured the...
Date:
10 June 2009
Decision:
Not Upheld
Charon Communications Ltd t/a Swank Poker
A magazine ad and an advertorial for Swank Poker:
a. The magazine ad, which featured in Flush magazine, was headed “Will you hold this pair for me?” and showed a woman wearing a vest with the...
Date:
10 June 2009
Decision:
Partly Upheld
easyJet Airline Co Ltd
a. A press ad for flights featured an image of a flip-flop with the text "London to Sunny Spain from £30.99 single inc. taxes. Hurry, book now!" printed on it. Underneath were sun symbols and...
Date:
10 June 2009
Decision:
Partly Upheld
Everest Ltd
A TV ad, for energy-efficient windows and solar panels, featured the presenter Craig Doyle walking through the interior of a house as he said "Did you know that Everest can help make your home more...
Date:
10 June 2009
Decision:
Not Upheld
Harveys Furnishing Group Ltd
A TV and national press ad for Harveys furniture store:
a. the TV ad stated "Save up to half price at the Harveys winter sale plus an extra 10% off throughout the store … Everything's...
Date:
10 June 2009
Decision:
Upheld
HowToStopStutter.com
An Internet ad, for HowToStopStutter.com, stated "Cure For Stammering How to overcome the stress and emotional heartaches of a stutter ...".
Date:
10 June 2009
Decision:
Upheld
LAge Vert Ltd
An ad for a food supplement, which appeared in The Vegetarian magazine, stated "OMEGA 3, NO FISH. Why kill fish when you can find your Omega 3 PUFAs where the fish do: in micro algae!...
Date:
10 June 2009
Decision:
Upheld
Motor Neurone Disease Association
A cinema ad for a charity showed a smartly dressed woman entering a room containing a wheelchair. The door slammed shut behind her. The woman was flung against a column in the middle of the room...
Date:
10 June 2009
Decision:
Not Upheld
MyJobGroup Ltd t/a mybristoljobs.co.uk
Banners, hanging from street furniture, stated “THERE’S ALWAYS A BETTER JOB MyBristolJobs.co.uk 1000’S of LIVE Jobs online!”.
Date:
10 June 2009
Decision:
Upheld
Mytxt.co.uk Ltd t/a flirtal.com
A TV ad, for a text message service, featured three young women wearing lingerie. They were surrounded by red heart-shaped balloons and were sending text messages from their mobile phones. A...
Date:
10 June 2009
Decision:
Not Upheld
Ocado Ltd
A national press ad and an e-mail for Ocado.
a. The national press ad featured the headline "Tesco prices. Waitrose quality. Ocado delivery. (We thought you could do with some good news...
Date:
10 June 2009
Decision:
Upheld
Platinum Publishing UK
A direct mailing, from Platinum Publishing UK, incorporated a proof ad for G20 Security Ltd, which gave their address and telephone number, and an invoice. The invoice stated "FINAL REMINDER" and...
Date:
10 June 2009
Decision:
Upheld
River Newspapers NI Ltd t/a The Derry News Ltd
A regional press ad stated "Sometimes you need to advertise your business locally. Sometimes you need to go further. Reach a potential population of over a million people. RIVER MEDIA. *Derry:...
Date:
10 June 2009
Decision:
Upheld
Simple Heating Solutions
A regional press ad for electric heaters had the headline "Sensational Heating From Germany With Astonishing Energy Saving Capabilities ...". Text underneath stated "German engineering has made...
Date:
10 June 2009
Decision:
Upheld
Sit-Up Ltd t/a Price-Drop.tv
A Sit-Up teleshopping presentation for the UV-C light rechargeable sweeper (the sweeper).
Date:
10 June 2009
Decision:
Upheld
Spreadex Ltd t/a ShortsandLongs.com
A regional press ad, for a spread betting company, was headed "capital punishment?" The body copy stated "Looking to escape your spread betting firm? Want an account with tight spreads, fast...
Date:
10 June 2009
Decision:
Upheld
StopStutteringSecrets.com
Four Internet ads for StopStutteringSecrets.com:
a. The first ad stated " 'Stop Stuttering Secret' 2 Proven Ways To Stop Stuttering One Works Easily In Under 9 Minutes ...".
b. The second ad...
Date:
10 June 2009
Decision:
Upheld
Suzuki GB plc
A direct mailing promoted a hatchback car. The envelope was headed "your train tickets" and contained two leaflets, one of which looked like a train ticket. The ticket stated "Adult RUDE Child...
Date:
10 June 2009
Decision:
Upheld
SWREG Inc
An e-mail, for computer software, stated "A special offer from SWREG and WCCL Reach your goals, change your life, achieve your dreams! WCCL Network and SWREG have joined together to bring you a...
Date:
10 June 2009
Decision:
Upheld
The Direct Marketing Partnership Group
A national press ad for a Timeshare reselling company had the headline "'At last we got rid of our timeshare'!" next to a picture of a couple. Text underneath stated "And you can too with The...
Date:
10 June 2009
Decision:
Partly Upheld
Unilever UK Ltd
A magazine ad for a range of fabric conditioners had the headline "get back to nature". Underneath was an image of the aloe vera, cotton extract and jojoba oil products from the range, surrounded...
Date:
10 June 2009
Decision:
Not Upheld