Anyone familiar with package holidays will probably recall booking excursions
or activities organised by the tour operator. Sometimes they are paid for
before travelling and sometimes they are paid for locally at the holiday
destination. Usually they are optional but must be paid for. The ASA
recently published an adjudication, which confirmed that, if they are
compulsory, advertisers must include the costs of excursions, activities or
other adds-on in the holiday headline price. Click
here for more.
Violence in advertisements – the latest installment
The depiction of violence in advertisements has continued to be at the
forefront of consumers’ minds and the ASA's work over recent months. The ASA has
recently reported on its debate on violence in advertising that it held in
Nottingham last year and has adjudicated on more complaints about the matter.
Read more.
When the new gambling advertising rules came into effect on 1 September 2007
many detractors feared a sudden proliferation of ads for betting and gaming
services. Six months on, those fears seem unfounded, suggesting that the
framework that was put in place to prevent problem ads is working.
Read more.
Gambling Survey 2007, a sure-fire winner
Changes to the CAP and BCAP Codes in September 2007 gave more scope for the
advertising of gambling products.
But did advertisers use it to advertise responsibly?
Click here to find out.
Food and soft drink advertisers seem to have digested the new rules
In 2007, CAP and BCAP introduced new rules for the advertising of food and
soft drinks to children. Our Compliance team surveyed compliance with the new
clauses in July.
Click here to find out the results.
Cosmetic surgery ads: in need of an "extreme makeover"?
As cosmetic surgery becomes increasingly popular and more affordable, it is
important that anyone considering surgery is made fully aware that any operation
carries a risk. Cosmetic surgery advertisers should take special care with their
ads and, especially because we are in the process of revising and updating our
Help Note on Cosmetic Surgery marketing, should consult our Copy Advice team
while preparing their ads.
Read more.
Two Chairs filled to see through a successful code review
The self-regulatory system has secured the services of two notable talents in
the run up to the Code Review at the end of this year. Andrew Marsden has
agreed to chair the Code Review Working Groups at the request of Asbof and
Elizabeth Filkin has agreed to chair BCAP’s Advertising Advisory Committee for
another three years at the request of the ASA Chairman.
Read more.
Clearcast
The company responsible for the pre-transmission examination and clearance of
television advertisements, formally known as the BACC, is now Clearcast.
Click here to find out more.
Direct Marketing Association helps to improve DM targeting
Successful lobbying by the DMA has opened up the possibility of the direct
marketing industry being able to clean its lists against the register of deaths.
As well as helping to prevent fraud, the facility to
remove names of dead people from mailing lists will improve compliance with the
CAP Code.
Click here to read more.
Recent and future
events
CAP has a long and varied line-up of training events planned for 2008.
To find out what’s on and when click here.
Click here to read more.
Gain some 'Insight' from Copy Advice
CAP’s Copy Advice team launched its own regular e-publication titled ‘Insight’.
Offering practical advice on producing Code compliant advertising, sales
promotions and marketing in non-broadcast media, the newsletter complements
Update@CAP and is particularly suited to those with hands-on involvement in the
production and distribution of marketing communications. To sign up, edit
your profile on our new registration page:
http://asa.msgfocus.com/asa/cap/update/cap_update.html
The Committee of Advertising Practice (CAP) is the industry body responsible for
the UK advertising codes. The Non-broadcast Committee is responsible for the
British Code of Advertising, Sales Promotion and Direct Marketing that applies
to non-broadcast marketing communications; the Broadcast Committee is
responsible for the Broadcast Advertising Codes. The Advertising Standards
Authority is the independent body that endorses and administers the Codes.
To unsubscribe from this and future mailings,
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To manage your subscriptions and
profile, click
here. The Committee of Advertising Practice, an unincorporated
association The Broadcast Committee of Advertising Practice Ltd, Registered
Number 5126412 The Advertising Standards Authority Ltd, Registered Number
0733214 The Advertising Standards Authority (Broadcast) Ltd, Registered
Number 5130991
Registered Office: Mid City Place, 71 High Holborn,
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