Recently, a diamond retailer was not a hit with the ASA, which adjudicated that “hits” are an inadequate measure of the popularity of the retailer’s website. That decision is a lesson to marketers wanting to make, for example, “biggest” or “No 1” superiority claims for their website. Click here for more
Gambling Guidance
CAP and BCAP have just introduced important guidance on three aspects of the gambling-related clauses in the CAP and BCAP Codes. Click here for more
In the driving seat
The ASA recently upheld complaints about three different ads because they could have encouraged or condoned dangerous and irresponsible driving. To make sure you don’t take a wrong turning when featuring cars in ads click here
ASA, animals and animation
If you use animals or animation to add appeal to your ads, you need to take special care whether you are targeting adults, teenagers or children. A couple of ASA adjudications remind us of some pitfalls. Click here to find out what they are
TV Food Advertising to Children: an imminent review by OFCOM
OFCOM has said it intends to review the effects of restrictions on HFSS product TV advertising to children. Does the review affect you? Click here to learn more about it
CAP has had a long and varied line-up of training events in 2008 and more planned. To find out what’s on and when click here
The Committee of Advertising Practice (CAP) is the industry body responsible for the UK advertising codes. The Non-broadcast Committee is responsible for the British Code of Advertising, Sales Promotion and Direct Marketing that applies to non-broadcast marketing communications; the Broadcast Committee is responsible for the Broadcast Advertising Codes. The Advertising Standards Authority is the independent body that endorses and administers the Codes.
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