Today we’re revealing our new ad campaign which is aimed at increasing awareness of the ASA as the national regulator for advertising.

Why is the ad watchdog advertising? It’s important that people know who we are and what we do. The overwhelming majority of UK advertising is responsible. We want people to feel confident in the knowledge that if they spot an ad they think is misleading, harmful or offensive, we’re here to put it right.

The cross-media campaign (national press, posters, cinema, online, TV and radio) focuses on the theme that we are all prone to ‘bending the facts’ on occasion; but whilst we might get away with it in our day-to-day lives, advertisers are not allowed to. Our campaign is clear, if an ad isn’t legal, decent, honest and truthful, it mustn’t run.

This campaign is a result of generous support from industry. AMV BBDO has worked on a pro bono basis to produce the campaign.

The campaign will be appearing in advertising space kindly donated by media owners. The ads will be initially appearing in print and outdoor and will be extended to other media over the course of the year.

Check out our new ads now.

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