http://www.asa.org.uk/RSS-Feeds/Latest-Adjudications-Feed.aspx Sat, 04 Feb 2012 02:53:24 GMT Wed, 01 Feb 2012 00:00:00 GMT en 2009 Sitecore CMS: http://www.sitecore.net. Sitecore RSS module: Sitecore.Modules.RSS, Version=1.3.2.27638, Culture=neutral, PublicKeyToken=null A TV ad and claims on the LOVEfilm website:a. Claims on the LOVEfilm website, viewed on 4 August 2011. Text on the home page stated "What you get? Britain's largest range of films and games - 70,000 titles and counting ... 1000's [sic] of films to stream instantly to your PC, TV or PS3TM at no extra cost ... ".b. The TV ad, viewed on 3 August 2011. On-screen text stated "70,000 titles". The voice-over stated "Love film? Well, we've got thousands to stream instantly to... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOVEFiLM-UK-Ltd/SHP_ADJ_167853.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOVEFiLM-UK-Ltd/SHP_ADJ_167853.aspx An ad for sportswear on a discount website, viewed on 19 October 2011, stated "One Pair of Weight Loss HOTPANTS™ for £19 from Zaggora (58% Off)", "Uses Celu-Lite™ technology Available in S, M, L and XL Can be worn alone or under clothes", "A tape measure, like a student's bank account, can occasionally tell you numbers you'd rather not know. Aim for a better balance with today's Groupon: £19 for one pair of weight loss HOTPANTS™ from Zaggora. Using Celu-Lite™... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/MyCityDeal-Ltd/SHP_ADJ_175131.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/MyCityDeal-Ltd/SHP_ADJ_175131.aspx Claims on a website and envelope for PostGoldForCash.com, seen in May 2011:a.  The website, PostGoldForCash.com, stated "SELL YOUR GOLD FOR CASH! ... We pay more than our major competitors! ... Get your cash in 48 hours! WE CAN PAY MORE.  A leading independent research company conducted a mystery shopping exercise with the top 6 postal gold buyers, using identical amounts of 9ct gold".  A table of comparison showed the price offered for the 9ct gold by PostGoldForCash.com and five... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Postgoldforcash-Ltd/SHP_ADJ_159542.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Postgoldforcash-Ltd/SHP_ADJ_159542.aspx A press ad, the advertisers own website and a sales promotion:a. The press ad was headlined "It's 3D TV (But not as we know it)". Further text included "Unlike other 3D TVs, with LG Cinema TV, everyone will feel the full effect of the 3D experience. That's because the ultra wide viewing angles allow you and your family and friends to sit where you want in comfort. This is the world's first flicker free with HD 1080p enhanced picture quality giving you a screen that's clearer... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LG-Electronics-UK-Ltd/SHP_ADJ_157918.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LG-Electronics-UK-Ltd/SHP_ADJ_157918.aspx A press ad for a moisturiser featured a photograph of Jane Fonda. Text stated "Your experience. Our expertise. AGE RE-PERFECT Pro-Calcium + SPF15 Trust Science for skin that feels toned, smoother, more resilient". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOreal-(UK)-Ltd/SHP_ADJ_170153.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOreal-(UK)-Ltd/SHP_ADJ_170153.aspx A two-page magazine ad for an anti-wrinkle cream, in September 2011 featured a close-up, black and white picture of the actress Rachel Weisz. Text in red stated "'DOING 10 THINGS AT ONCE ... IT'S WHAT WE DO' Rachel Weisz". The opposite page was headlined “NEW REVITALIFT REPAIR 10 OUR 1ST MULTI-TASKING ANTI-AGEING MOISTURISER TARGETS 10 SIGNS OF AGEING IN ONE” and featured a picture of the advertised product. Text in a list on the right stated “WRINKLES APPEAR REDUCED; SKIN LOOKS... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOreal-(UK)-Ltd/SHP_ADJ_171059.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/LOreal-(UK)-Ltd/SHP_ADJ_171059.aspx A website, accessed on 16 October 2011, was headed "The Real Information Your Boss Doesn't Want You To Have".  Further text stated "Discover how I started to earn a 6-figure income working from home after I came across this free website on TV ...".  The webpage also featured the logos of the BBC, ITV and Sky News underneath the text, "As Advertised On:".  The website contained the following testimonials:"100% Real Person Using Our Proven FREE System ...... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/thesecretonlineincome,-d-,com/SHP_ADJ_174757.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/thesecretonlineincome,-d-,com/SHP_ADJ_174757.aspx Claims on tripadvisor.co.uk, a website providing holiday and travel consumer reviews, stated "... read reviews from real travellers ... TripAdvisor is the world's largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features ... TripAdvisor.com features: More than 50 million honest travel reviews and opinions from real travellers around the world". Review... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/TripAdvisor-LLC/SHP_ADJ_166867.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/TripAdvisor-LLC/SHP_ADJ_166867.aspx A poster, for a lap dancing club, viewed on 14 October 2011, was headed “URBAN TIGER GENTLEMAN’S CLUB NORTHAMPTON’S FINEST LAPDANCING CLUB - Luxurious table dancing venue - Stag Parties & special events - Corporate entertainment”. To the right-hand side of the poster was an image of a woman wearing a sheer white dress cut to the waist. Her hair covered her cleavage. She sat side-on, facing to the left, and leant back slightly on her left arm. Her right arm rested on her left knee. Her... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Urban-Crowd-Ltd/SHP_ADJ_174656.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Urban-Crowd-Ltd/SHP_ADJ_174656.aspx Two leaflets and one poster for the South Yorkshire Passenger Travel Executive t/a Travel South Yorkshire's Optio Orange and Stagecoach services:a. A leaflet for the Optio network advertising new bus services.b. A leaflet for the Stagecoach service advertising service changes and improvements.c. A poster for the Optio network advertising new bus services. http://www.asa.org.uk/ASA-action/Adjudications/2012/2/South-Yorkshire-Passenger-Transport-Executive/SHP_ADJ_172258.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/South-Yorkshire-Passenger-Transport-Executive/SHP_ADJ_172258.aspx A website for a clothing retailer, viewed on 15 November 2011, stated "Men's and Women's Shirts and Ties now from 5 for £100... Select any combination of 5 or more". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/T,-d-,M,-d-,-Lewin-and-Sons-Ltd/SHP_ADJ_178285.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/T,-d-,M,-d-,-Lewin-and-Sons-Ltd/SHP_ADJ_178285.aspx Claims on tattooremovalcream.co.uk for a tattoo fading cream, seen on 26 September 2011, stated "The LazerCream system is probably one of the most simplest [sic], affordable and convenient of any tattoo removal method available ... We provide a simple painless non scarring lotion in [sic] which you rub onto the tattoo and within a matter of months you will start to see your tattoo fade ... How does this work?  Well as you apply the cream on a daily basis, the cream gently breaks down the... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/tattooremovalcream,-d-,co,-d-,uk/SHP_ADJ_172713.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/tattooremovalcream,-d-,co,-d-,uk/SHP_ADJ_172713.aspx A magazine ad, for Levi jeans, published in October 2011 featured three young people holding lit fireworks. Text stated "WHEN ALL IS SAID AND DONE, HAVE YOU DONE OR SAID ENOUGH? HAVE YOU JUST GONE ALONG FOR THE RIDE, OR HAVE YOU STEERED DESTINY'S HOT ROD? WHEN YOU LEAVE THIS WORLD, DID YOU MAKE IT ANY BETTER THAN IT WAS WHEN YOU ARRIVED? ALL YOU NEED IS ALL YOU'VE GOT; YOUR WITS AND THE CLOTHES ON YOUR BACK. YOUR EPITAPH IS YOURS TO EARN; YOUR LEGACY IS YOURS TO MAKE. GO FORTH". http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Levi-Strauss-and-Co/SHP_ADJ_176549.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Levi-Strauss-and-Co/SHP_ADJ_176549.aspx A TV ad, for an internet service provider, featured a voice-over that stated, “Every city, every town, every home, is filled with an invisible network of competing signals which can make it hard to receive a clear signal for your internet, and can cause some routers to drop out." On-screen text stated “Wireless connectivity requires enabled equipment & range can vary according to home environment”. The voice-over stated, "BT’s signal is designed to avoid interference. Thanks to... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/British-Telecommunications-plc/SHP_ADJ_161806.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/British-Telecommunications-plc/SHP_ADJ_161806.aspx Claims on www.heirhuntersuk.co.uk, seen on 3 August 2011. Text stated "LOOKING FOR PROFESSIONAL HEIR HUNTERS? BEWARE OF ROGUE TRADERS & SCAMS! Since the BBC Heir Hunters show began there have been many rogue traders setting up business, usually from home with no professional standing whatsoever. You should avoid becoming involved with any such companies as they probably do not have the ability, funds or knowledge to complete searches they undertake successfully. Some claim to... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Finders-Genealogists-Ltd/SHP_ADJ_167679.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Finders-Genealogists-Ltd/SHP_ADJ_167679.aspx A website and a leaflet, for Healing on the Streets - Bath, viewed on 10 May 2011:a. The website home page stated "Our vision is to :- Promote Christian Healing as a daily life style for every believer, through demonstration, training and equipping. We are working in unity, from numerous churches outside the four walls of the building, In order to :- - Heal the sick ...".A page headed "What people have told us afterwards ..." included five testimonials in which people... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Healing-on-the-Streets_Bath/SHP_ADJ_158433.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Healing-on-the-Streets_Bath/SHP_ADJ_158433.aspx A regional press ad and a mobile poster ad for a glazing company:a. The regional press ad was headlined "Others Measure - We Fit" and featured a photograph of a naked woman seen behind a window, shown from the neck to the waist. The woman's breasts were mostly covered by two large flowers.b. A poster ad, seen on a mobile poster site situated in various locations including a field next to a main road was headlined "Other Measure - We Fit". The ad featured a photograph of a... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/1st-Choice-Glazing-Ltd/SHP_ADJ_170231.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/1st-Choice-Glazing-Ltd/SHP_ADJ_170231.aspx An e-mail, in February 2011, for Aldi supermarket, had the subject heading "Try the Aldi challenge today". The body of the e-mail had the headline "Try the Aldi challenge today and see how much you can save!". Below were two images, one showing 13 premium brand products with the text "Other supermarkets £13.92", and next to it the second featuring 13 equivalent Aldi products and the text "Your Aldi store ONLY £7.53". Text between the two images stated... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Aldi-Stores-Ltd/SHP_ADJ_147951.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Aldi-Stores-Ltd/SHP_ADJ_147951.aspx A direct mailing, which referred to a leukaemia charity’s bone marrow donor register, received on 31 July 2010, included text on the envelope that stated “WITH YOUR HELP WE CAN DOUBLE THE NUMBER OF LIVES WE SAVE”. The charity’s logo also appeared on the envelope and was repeated throughout the mailing; text below it stated “BE A MATCH, SAVE A LIFE”. Further text included “Thank you so much for committing to save a life by being on the Anthony Nolan Register. Last year over 800 remarkable... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Anthony-Nolan-Trust/SHP_ADJ_134304.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Anthony-Nolan-Trust/SHP_ADJ_134304.aspx An advertorial for Judy Lewis' Training Station, which appeared in March 2011 stated, "... 'Restrictions in the connective tissues cause so many people to suffer from symptoms such as pelvic and lower back pain, fibromyalgia, poor posture, tight muscles, frozen shoulder, carpal tunnel syndrome, infertility, headaches, restricted movement in the body and joint pain and many more health issues,' explains Judy. 'The treatment strategy follows a whole body approach to identify why someone is... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Judy-Lewis/SHP_ADJ_154381.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Judy-Lewis/SHP_ADJ_154381.aspx A TV ad for a breakfast cereal, seen in November 2011, showed a little girl getting ready for school. Whilst holding a pencil and standing on a checklist, an animated piece of the breakfast cereal went through the checklist with the girl ticking off things she needed for the day ahead. One of the items was described as a 'Mini Morning Maximiser' which the piece of cereal said was him. The girl opened her bag and the cereal walked in to it. Text at the bottom of the screen stated "Enjoy... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kellogg-Marketing-and-Sales-Company-(UK)-Ltd/SHP_ADJ_176915.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kellogg-Marketing-and-Sales-Company-(UK)-Ltd/SHP_ADJ_176915.aspx Claims on a website, seen in July 2011, for a children's supplement drink stated "Kids Not Getting Their 5 A Day?" and featured a picture of a smiling child holding a glass of the product with a large amount of fruit and vegetables falling into it from above. Large text on the left stated "kidz 5 a day The Tasty Treat Your Kids Will Love!" and was followed below with a bulleted list which stated "All Natural; All Organic; 33 fruits and Vegetables; Tastes Great!; Gives... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kidz-5-A-Day-Ltd/SHP_ADJ_167045.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Kidz-5-A-Day-Ltd/SHP_ADJ_167045.aspx Two magazine ads and the advertiser's website promoted hair colouring products:a.   A magazine ad, in Creative Head stated "IGORA Senea by Schwarzkopf Professional is the 1st coloration tested and recommended* by dermatologists to be used on delicate scalps".  The claim was linked to small print that stated "recommended by independent dermatologists". Further text stated "It's also perfect for tempting back lapsed colour clients who've stopped colouring their hair due... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Henkel-AG-and-Co-KGaA/SHP_ADJ_164348.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Henkel-AG-and-Co-KGaA/SHP_ADJ_164348.aspx An e-mail for solar photovoltaic installations was headlined "Solar PV Offer for June 2011". Text under the headline "Why Solar PV?" stated "There has never been a better time to invest in solar PV for your home. The Government's Feed-in Tariff, which pays you money for generating electricity, is at the highest rate it will ever be for new entrants. In addition to this, the Feed-in Tariff is guaranteed by the Government and index-linked for 25 years, giving you the... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Ice-Energy-Heat-Pumps-Ltd/SHP_ADJ_163951.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Ice-Energy-Heat-Pumps-Ltd/SHP_ADJ_163951.aspx The Interparcel.com website, seen on 2 November 2011, contained a page headed "OUR SERVICES".  Text underneath stated "Parcel Delivery Services.  Interparcel offer discount parcel delivery services from the best courier companies in the world. You can see our current list of services below ..."  The webpage featured a list of courier services, grouped according to whether delivery was for the UK, Europe or Worldwide, and contained a short description for each service... http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Interparcel-Ltd/SHP_ADJ_176830.aspx Wed, 01 Feb 2012 00:00:00 GMT http://www.asa.org.uk/ASA-action/Adjudications/2012/2/Interparcel-Ltd/SHP_ADJ_176830.aspx