Europe

Every day consumers see ad campaigns that originate from outside their own country. Companies are increasingly marketing their products and services internationally and people are becoming more confident about shopping across borders.

Consumers see ads from different countries in a number of ways, for example, by post, email, text, online, by reading a magazine or newspaper that has been published overseas, or by travelling to another country.

To make sure consumers can trust the ads they see, the ASA helped to found the European Advertising Standards Alliance (EASA). EASA works to support and promote advertising self-regulation across Europe and operates a cross-border complaints mechanism.

The ASA’s jurisdiction covers the UK only, so the ASA cannot usually look into complaints about ads published in foreign media or that originated from abroad. Find out more about making a complaint about an ad from overseas.