EASA Blue Book
Published tri-annually, the Blue Book is a comprehensive guide to the self-regulatory and legislative rules governing advertising across Europe.
Written with both the practitioner and researcher in mind, the 5th edition was fully revised and updated for 2007 and contains:
- Detailed overviews of the advertising self-regulatory systems in the EU Member States, including the composition and activities of each self-regulatory organisation; statutory structures for advertising and national advertising codes
- Comprehensive comparative charts showing each SRO's functions and rules in place across the EU
- An in-depth analysis of the key issues facing the advertising industry today, including advertising to children, food and alcohol advertising and the new media challenge
- A detailed description and statistics on the EASA cross-border advertising complaints system
- Contact information for all the European self-regulatory organisations
- A detailed analysis of all the EU legislation related to advertising and marketing communications
- The global SR rules contained in the global marketing communications code of the International Chamber of Commerce
- A foreword by Meglena Kuneva, Commissioner for Consumer Protection, DG SANCO
Standard price: 180€ + post & packaging
Copies of the Blue Book can be ordered on EASA’s website.
Find out more about Ad Regulation in Europe visit www.easa-alliance.org.