Key facts and figures

Here are some of our key facts and figures which might be of interest:

• The ASA is 50 years old this year
• We dealt with 25,562 complaints in 2010
• 2,226 ads were changed or withdrawn in 2010 as a result of our action
• Ads on the internet are subject to the same rules as ads in other media
• Complaints to ASA account for less than 1% of total ads seen each year
• UK Advertising Codes are some of the strictest in the world 
• It can take just one complaint to change or remove a problematic ad