Woman and Home said the terms and conditions clearly stated that gifts were available to only the first 600 subscribers, on a first come, first served basis while stocks lasted.  They said their subscription fulfilment system automatically alerted them when 85% of the limited stock had been used up and the promotion was then effectively deactivated and they should always have enough stock to fulfil any orders already in their system.  They said any potential subscribers could then be informed that the gift was not available before they confirmed their order and could then choose not to subscribe or to take advantage of a different subscription offer.  They said they might not always get that right but they did always contact customers after they had placed an order to confirm the details and they provided a refund if the consumer was not happy.  They said the expected response rate was exceeded for the promotion. However, they took care to ensure responses were estimated based on previous promotions and they obtained gifts in good faith to match that estimated response.  They did not believe the ad was misleading or otherwise in breach of the Code.