Philip Martin's
Philip Martin's
Craven House
32 Lee Lane
Horwich
Bolton
BL6 7BY
- Trading As:
- Philip Martin's
- Product:
- Philip Martin's Organics
Background Information
Misleading advertising - The ASA has previously published adjudications against advertisers who claimed that their hair care range or products were “organic”. The ASA considered that, where a hair care range or product is described as organic, consumers are likely to infer that the product or range meets an independently defined organic standard. The ASA understood that no independently defined standard exists for such products in the UK and therefore considers the inclusion of the claim “organic” is misleading.
The CAP Compliance Team has contacted Philip Martin’s (http://www.philipmartins.uk.com/index.html) about the advertising of its organic hair care and organic colour products on its website. Philip Martin’s has refused to provide an assurance that it will amend its website to ensure compliance with the ASA adjudications.
Because of Philip Martin’s continued non compliance, we took the decision to place its details on the ASA section of the website on 6 June 2012.
These details shall remain in place until such time as “Philip Martin’s” has removed or appropriately amended the claims on its website to ensure compliance with the CAP Code.
