The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes.  Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.  Read a short guide to what we do. 

ASA welcomes OFT announcement on Ryanair

Following the ASA’s referral of Ryanair in 2008 for repeated breaches of the non-broadcast Advertising Code and for refusal to cooperate with the self-regulatory system, we welcome the conclusion of the OFT’s investigation and the progress that has been made.

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News alert from Asbof

Sir Christopher Powell has been appointed as the next Chair of the two Advertising Standards Boards of Finance (Asbof and Basbof), which finance the Advertising Standards Authority. This arms-length body funds the ASA through the collection of a levy paid by advertisers, with Asbof collecting the non-broadcast levy, and Basbof collect the broadcast levy. Sir Christopher will take over on 1 January, 2010.

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Election Advertising

With the local and European Elections about to take place on Thursday 4 June, the ASA wants to remind anyone wishing to complain about election ads that it is not in a position to investigate their complaints. This is because any ads that are designed to influence voters in an official election or referendum are exempt from the advertising Code.

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