The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible. Read a short guide to what we do.
Latest News
New Adjudications (14/05/2008)
Published on 14 May 2008, the latest adjudications are available in our adjudications section.
ASA publishes Cosmetics Advertising Survey (08 May 2008)
The Advertising Standards Authority (ASA) has published the findings of its Cosmetics Advertising Survey 2007. It reveals that cosmetics advertisements achieved an encouraging rate of compliance with the Advertising Codes of 93%.
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ASA Annual Report 2007: violence, race and sex dominate advertising complaints (29 April 2008)
The Advertising Standards Authority (ASA) Annual Report 2007, published today, reveals that a record number of advertisements (2,458) were changed or withdrawn last year. The number of advertisements complained about reached an all-time high of 14,080 - an increase of 9.6% on the year before. The total number of complaints received was 24,192 - an increase of 7.9% on 2006.
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ASA refers Ryanair to Office of Fair Trading (09 April 2008)
The Advertising Standards Authority (ASA) has asked the Office of Fair Trading (OFT) to consider taking action against the budget airline Ryanair under the Control of Misleading Advertisements Regulations 1988 (as amended). The ASA referral follows a catalogue of breaches of the Advertising Codes by Ryanair and their unwillingness to comply with ASA rulings.
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