Take a tour to find out more

The ASA website Guided Tour for Consumers explains how we control ads in the UK and deal with complaints about advertising.  It takes you through the main rules, such as those on misleading, offensive and socially irresponsible ads, and tells you what happens when you make a complaint.  Take the Tour.

The ASA website Guided Tour for Advertisers explains why standards in advertising are good for business.  It explains how advertisers can get help from the industry body CAP to get their ads right and goes through what happens when the ASA gets a complaint.  There is also information on how the ASA helps to create a level playing field for advertisers.  Take the Tour.

Our newly updated Schools and Colleges resources have been written with the help of a professional education writer and are geared towards the national curriculum.  They cover the topics Controlling Advertising, Children and Advertising, Taste and Decency and Social Responsibility.  Take the Tour.

Advertisments in new media, such as text messages, e-mails and moving posters, all fall within the control of the ASA.  This Tour looks at the types of advertisements we do and don't cover in new media and gives advice on how to deal with SPAM and when to make a complaint to the ASA.  Take the Tour.