The ASA works to maintain the highest standards in advertising. Our independence means anyone can challenge claims made by the biggest companies. The ASA's Annual Report gives a record of all our business, the most complained about ads of the year and a breakdown of our finances. You can view our Annual Report microsite by clicking the image above, or download the whole document as a PDF document by clicking the link below.
Download a PDF document of the Annual Report 2007
Recently published reports
Annual Statement 2008-2009
Download a PDF document of our Annual Statement for 2008-2009
Annual Performance 2008
ASA Performance Quarter 3 2008
Archive
Download PDFs of previous years' ASA Annual Reports, Annual Statements and, for some years, separate complaints statistics reports.
2007
Annual Statement 2007-2008
ASA Performance Quarter 1 2007
Annual Statement 2006-2007
2006
ASA Annual Report 2006
Annual Statement 2005-2006
2005
ASA Annual Report 2005
ASA Annual Statement 2004-2005
2004
ASA Annual Report 2004
2003
ASA Annual Report 2003
2002
ASA Annual Report 2002
ASA Statistics 2002
2001
ASA Annual Report 2001 40 Years of self-regulation
ASA Annual Report 2001 A Year in review
ASA Statistics 2001
2000
ASA Annual Report 2000
ASA Statistics 2000
1999
ASA Annual Report 1999
ASA Statistics 1999
1998
ASA Annual Report 1998
ASA Statistics 1998
1997
ASA Annual Report 1997
ASA Statistics 1997
1996
ASA Statistics 1996
1995
ASA Statistics 1995