Non-broadcast Advertising Codes
Non-broadcast advertising is governed by the CAP Code.
Download the ASA's procedures for investigating complaints under the CAP Code.
If you are an advertiser, agency or publisher and you need advice under the CAP Code about an ad or campaign you are planning to run, contact the CAP Copy Advice team on 020 7492 2100 or visit AdviceOnline on the CAP website.
Broadcast Advertising Codes
Broadcast advertising is split into two main sections - Television and Radio.
Radio Advertising Standards Code
The TV codes are split into the following sections:
TV Advertising Standards Code
Advertising Guidance Notes
Rules on the scheduling of television advertisements
Code for Text Services
Guidance on Interactive TV
The programme aspects of the Guidance lapsed on 25 July 2005, on publication of the Ofcom Broadcasting Code.
Download the ASA's procedures for investigating complaints under the BCAP Advertising Standards Codes.
Other Resources
ASA Rulings
View ASA Adjudications on complaints made about ads under the Codes.