Separation of advertisements and editorial material

            (a) Where there is a risk of confusion between advertisements and editorial material, the acceptability of an advertisement may depend on an express indication that it is an advertisement (eg by the addition of the title ‘advertisement’).

            (b) Advertising on pages containing editorial material must be clearly distinguished from the editorial material by, for example, a separating line or by the use of a differently coloured panel or text.

            (c) Rule 2.2.2 of the BCAP Television Advertising Standards Code does not apply but advertisements must not include extracts from editorial material.

            (d) Detailed advertisements for betting tips or betting and gaming (including pools and bingo) must appear only on full advertising pages devoted solely to such advertisements but may be ‘signposted’ on other pages (except those of particular interest to children).

            (e) Advertisements for lotteries permitted under the Lotteries and Amusements Act 1976 are not restricted to such pages but may not be included on pages of particular interest to children.