Charities and Pressure Groups

Non-commercial advertisers have to be legal, decent, honest and truthful just like anyone else. The CAP Code contains clear rules on relevant issues, including the use of shock tactics, models and promotions. Many charities now use advertising to raise awareness of issues and raise money. These are often high profile, and while charities are given some leeway when their subject matter may justify a shocking approach, this does not give them carte blanche to offend.