How to complain

The Advertising Standards Authority works to keep advertising legal, decent, honest and truthful. The ASA judges advertisements, direct marketing and sales promotions against a set of Codes. We resolve thousands of complaints each year.

The ASA's rulings are made independently of both government and the advertising industry.

You can complain to us if you

think there is something wrong with an advertisement you have seen or heard
have difficultly getting goods or a refund for items bought by mail order or through television shopping channels
want to stop direct mail from companies sent either by post, fax, text message or e-mail.

But we don't cover everything. So...

    Step 1 - Check we are the right people to complain to

    Step 2 - Complete our online complaints form

Please ensure you take care in completing the complaints form so that we get the right information we need to deal with complaint and minimize delays.