Making a complaint

Fill in the form below to submit your complaint. Please read the instructions carefully and take time to ensure that you provide us with all the information we need to process your complaint efficiently.

(*) indicates a required field. You must complete these fields before submitting the form.

Complaints Form

Complaint Form

Step 1: Your details

Please fill in the fields below taking care to ensure that the information is accurate. Providing your telephone number and e-mail address makes it easier for us to contact you should we require further information from you.

* Title:

if other, please specify:

* Forename/Initials:

* Surname:

* Address:

County:

* Postcode:

Postcode must be uppercase e.g. WC1V 6QT

Telephone number:

(including area code)

Email address:

Step 2: Are you complaining on behalf of your company or organisation about the advertising of another company or organisation?

If the answer is "no", please go straight to step 3.

If the answer is "yes", click the YES button for further instructions.

Please read the following very carefully and provide the relevant details below:

We require industry complainants, wherever possible, to resolve their differences between themselves or through their trade or professional organisations (where applicable). If this avenue of resolution might be available to you, we suggest you try it before submitting your complaint to us.

To deter tit-for-tat disagreements between competing organisations, we will require you to provide good grounds for investigating your complaint. Speculative challenges without evidence or good supporting information to back them up are unlikely to be accepted. Please bear this in mind when describing your complaint later.

Before we can process your complaint, we will need confirmation that no legal action in connection with this subject is underway or will be initiated by you. We do not get involved in matters that are the subject of legal action: it would not be right for us to take decisions that might prejudice the outcome of legal proceedings.

In addition, we will need your confirmation that your company or organisation agrees to be named as the complainants. Non-public complaints are only accepted on a named basis. If we publish a report of our findings on your complaint, all those involved will be named on our website.

If you wish to proceed, please tick the box below to confirm you have granted permission for your company or organisation to be named as the complainants and that no legal action underway or will be initiated by your company or organisation in connection with your complaint.

If you understand the information above and are happy to be named as the complainants, please enter your company or organisation name in the box below and proceed to step 3:

Your company:

I agree with the above terms.

Step 3: Where and when did you see the advertisement?

* Type of advertisement:

If Other, please specify:

* Where:

NOTE: If the ad was on TV or radio, please include the station name. If the ad was a poster, include the street and town where you saw it. For newspapers and magazine ads, name the title where it appeared and the page number.
(Max 1500 characters)

* When:

NOTE: If the ad was on TV or radio, please include the time and date of broadcast. If the ad was a poster, include the date seen. For newspapers and magazine ads provide the publication date.
(Max 500 characters)

Step 4: Who were the advertisers and what product were they advertising?

* Who:

Unknown? Check this box:

* Product:

Unknown? Check this box:

Note: for complaints about products bought from television shopping channels, you must name the product.

Step 5: Your Complaint

Please describe as carefully as possible why you object to the advertisement. For example, if you believe that certain claims are misleading, please identify the claims and explain why they might mislead.

* Your complaint:

(Max 5000 characters - approximately 800 words)

Characters remaining: 5000

Step 6: Do you have a copy (or the original) of the advertisement and/or a weblink to the advertisement that you can send us?

If the answer is "NO", please ensure that you have provided all the relevant details requested under steps 3 and 4 above, check the 'no' box below and submit your complaint now by pressing the 'Submit' button below.

If the answer is "YES", please ensure that you have provided all the relevant details requested under steps 3 and 4 above, check the 'YES' box below and submit your complaint now by pressing the 'Submit' button below. You will then be prompted for details of attachments.

Yes No

Attach files and/or weblink

You can include the full web address of the site where you saw the advertisement and upload up to three files.

We accept only the following file types:

JPEG (or JPG) image files
GIF image files
PNG image files
TIFF image files
BMP bitmap image files
Word documents
PDF documents

Providing us with the original advertisement, or a good-quality electronic version, can help us process your complaint quickly. However, providing poor quality or incomplete copies of advertisements will cause delays.

If you are able to electronically attach a complete, good quality copy of the advertisement (preferably in a jpeg or other popular file format) please do so using the "attachment" boxes provided below.

Alternatively, you can specify a weblink to the advertisement (useful if your complaint refers to material on a website) by identifying it in the URL box below. Please note that we must have the web address in full.

Please bear in mind that we always require a full and complete version of the advertisement. All of the text, including the smallprint, must be legible on the version you supply.

If your complaint relates to a mailing, we will need the envelope in which the mailing arrived together with all of its contents. We would therefore recommend that you print out a hard copy of the confirmation page (which will appear after you click the Submit button, attach the whole of the original mailing and send it to us by post at:

The Complaints Reception Team
Advertising Standards Authority
Mid City Place
71 High Holborn
London
WC1V 6QT.

If your complaint relates to a commercial e-mail, we will require a version with the 'to' and 'from' headings plus the subject header.

URL:

Attachment 1:

Attachment 2:

Attachment 3:

Step 7: Privacy Policy

From time to time we may send e-mail alerts about our activities to people who ask to receive them. Tick the box to the left if you would like to receive e-mails about ASA activities not related to your specific complaint, such as ASA consumer events and publication of our Annual Report. For regular e-mails about new adjudications, research reports and other items posted on the site visit the Keep Me Informed section of our website. See below for more information on how we use the data you provide.

We shall use the information you have given us, together with other information from or about you, to deal with your complaint. We may contact you by post to ask you about the quality of our services or to give you information about our activities, which might interest you. If you do not want to be contacted for that purpose, please un-check this tick box For further information please refer to our Privacy Policy.

Please check your entries carefully. When you are happy that everything is correct, please click the SUBMIT button below to formally register your complaint with us.

After clicking submit, details of your complaint are submitted to the ASA, along with any attachments you have included.

Depending on the size of the files you have attached and the speed of your connection, this make take some time.

Please be patient.

Please wait while the details of your complaint are submitted to the ASA, along with any attachments you have included. Depending on the size of the files you have attached and the speed of your connection, this make take some time. Please be patient.

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