European City Guide

23 February 2005

The European Advertising Standards Alliance (EASA) has issued new advice for companies wishing to complain about the European City Guide.

In recent years direct mail advertising for the European City Guide, a directory of businesses, activities and services, has generated hundreds of complaints to regulators throughout Europe.  In 1999 the ASA upheld complaints from businesses that the mailing was misleading because it implied that directory entries were free and did not make clear that signing and returning the mailing, even if it was only to correct an address, would commit recipients to paying for three entries. 

Since that time, complaints about the mailing, which originates in Spain, have been referred to the Spanish authorities.  EASA has now issued new contact information to companies wishing to complain about the Guide.  For more information please see the EASA Alert attached below, or visit the EASA website at www.easa-alliance.org