Information on how we use your data and how we use cookies on our site
About the ASA
This is the privacy policy of the Advertising Standards Authority (ASA), Mid City Place, 71 High Holborn, London, WC1V 6QT.
The ASA takes its responsibilities for the confidentiality of your personal information very seriously. To comply with the Data Protection Act, processing by the Advertising Standards Authority (ASA), the Advertising Standards Authority (Broadcast) Ltd (ASA(B)), the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice Ltd (BCAP) is covered by notifications with the Information Commissioner’s Office.
The ASA's Privacy Policy is set out below. Please read this Policy with care; it describes how we will process your data. If you have any questions or comments, e-mail the ASA at data.protection@asa.org.uk.
Where your data is held
Your personal data is held on secure servers operated by the ASA, ASA(B), CAP and BCAP and agencies contracted by us. We do not transfer your data outside the EEA and we comply with the protection offered to you under the Data Protection Act 1998.
Data Security
Personal data is collected and stored securely according to stringent security measures and is protected against misuse. When we use external data processing services, we do so only under strict contractual terms to mirror the security policies that we have in place.
The information we collect
As well as name and contact details, we ask you to supply information about the type of organisation you work for or if you are a consumer; that and any other information we gather about you will help us tailor the information we send to your needs.
What we do with your data and what we don’t do
We shall process the data you supply to give you information and advice about your complaint. If you have given your consent, we may communicate with you via e-mail, SMS, post or telephone about the activities of the ASA, ASA(B), CAP and BCAP. We will not share your data for marketing purposes outside the ASA, ASA (Broadcast), CAP and BCAP.
The ASA website explains how to subscribe to ASA and CAP communications. If you want to update your personal data and preferences for communications from the ASA and CAP please visit http://www.asa.org.uk/asa/keep_me_informed/.
External links
The ASA website contains links to websites operated by third parties under different privacy policies. Should you choose one of those links, you will be leaving the ASA site and this Privacy Policy will no longer apply.
Access to your information
You have the right to ask the ASA for a copy of the personal information the ASA, ASA(B), CAP and BCAP holds about you (for which we may charge a small fee), and to correct any inaccuracies in that information. If you would like access to your information, please contact data.protection@asa.org.uk.
Cookie Policy
The ASA website cookie policy has been developed in conjunction with the Interactive Advertising Bureau Cookie initiative (www.allaboutcookies.org) to tell users what cookies are used on this site and how to manage them.
What is a cookie?
A cookie is a text-only string that is entered into the cookie file or "memory" of the browser on your computer by website owners and content providers. It will typically contain the name of the domain from which the cookie has come, the "lifetime" of the cookie, and a value, usually a randomly generated unique number. Two types of cookies are used on this website – session cookies which are temporary cookies that remain in the cookie file of your browser until you close your browser, and persistent cookies which remain in the cookie file of your browser for much longer (though how long will depend on the "lifetime" of the specific cookie). For more information about cookies please visit www.allaboutcookies.org.
Cookies used on this website
Session cookies:
Used to ensure you are recognised as you move from page to page on our site.
Persistent cookies:
1. Used to measure activity on our website; and
2. To ensure visitors only see our pop-up messages when new content has been added.
These cookies are used as tools to help us achieve these purposes. Personal data may be processed in conjunction with these cookies in order to achieve these purposes. For more information about how we process personal data, please see above for our privacy policy.
Because of the dynamic and interactive nature of our website, services or content may from time to time, be provided by parties with whom we do not have a direct relationship. In providing those services or content, those parties may also be setting and using cookies. Because we do not have a direct relationship with those parties, we cannot ensure that this policy covers their use of their cookies. However, you can check on any page, at any time, who is using cookies by using the most current versions of browser technology, which provide you with the ability to choose which cookies to accept or reject. For a further explanation of this, please visit the "Introduction to P3P" of www.allaboutcookies.org.
Details of the purposes for which web beacons are used on our site and categories of data that may be used in conjunction with those web beacons
A web beacon is a line of code that is installed on some web pages in order to request a 1x1 pixel tag (also known as a clear GIF). These requests are used to log information. For more information about how this interactive technology works, visit www.allaboutcookies.org.
How to manage the use of cookies on our website
All browser technologies enable you to manage the cookies in the cookie folder of your browser. This means that you can either delete cookies from your cookie folder once you have finished your visit at our site or you can set your preferences for the use of cookies before you begin surfing our website. Please note that deleting or rejecting cookies may affect your user experience of our website. For more information on deleting and rejecting cookies, visit www.allaboutcookies.org.
Copyright
Copyright in all information, text and images featured on our site is owned by or licensed to the ASA, ASA(B), CAP or BCAP. Provided that you acknowledge the ASA, ASA(B), CAP or BCAP as the source of the information, you are entitled to download one copy of any of the content on this site for the purposes of study or journalism or to obtain further information about our activities but you are not entitled to make more copies of that content.
Changes to this policy
If we decide to change our Privacy Policy, we will post such changes on this page so that you are always aware of how we use your personal information.