Research

Compliance Report: Cosmetics Advertising Survey 2007

The Advertising Standards Authority (ASA) has published the findings of its Cosmetic Advertising Survey 2007. It reveals that cosmetics advertisements achieved an encouraging rate of compliance with the Advertising Codes of 93%.

Click here to view the document associated with: Compliance Report Cosmetics Advertising Survey 2007

Gambling Compliance Survey 2007

Survey into compliance with the gambling rules in the advertising standards codes that came into force on 1 September 2007

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Compliance Report - Food and Soft Drink Survey January 2008

This survey measures compliance with the new rules for food and soft drink product advertisements introduced in both the Broadcast Committee of Advertising Practice (BCAP) Television Code and the Committee of Advertising Practice (CAP) Code for non-broadcast advertising in July 2007.

Click here to view the document associated with: Food and Soft Drink Advertising Survey 2007

Event Report - What you looking at? Drawing the line on violence in advertising.

Following a significant increase in complaints to the Advertising Standards Authority during 2007 regarding violent imagery in advertising, the ASA responded by inviting delegates with a personal or professional interest in the subject to have their say, give feedback to the ASA and learn more about how the ASA prevents harmful or offensive advertising from appearing. The ASA Chairman, Lord (Chris) Smith hosted the seminar which was held at the Nottingham Park Plaza on Wednesday 21 November.

Click here to view the document associated with: Violence in Advertising Event Report

Young people and alcohol advertising - November 2007

Research on the impact of alcohol advertising on young people following the tightening of the Advertising Codes in October 2005.

Click here to view the document associated with: Young People and Alcohol Advertising

Alcohol Compliance Survey 2006

Following the introduction of the new alcohol advertising rules in October 2005, the ASA has monitored alcohol advertisements to assess their compliance with the new rules.

Click here to view the document associated with: Alcohol Compliance Survey

Compliance survey on non-broadcast utilities ads 2007

The survey included direct mailings, circulars, ads in the national and regional press and ads on posters and online. The ads were assessed under the British Code of Advertising, Sales Promotion and Direct Marketing (the Code).

Click here to view the document associated with: Utilities Survey 2007

Compliance survey on telecommunications ads 2007

This survey analyses the compliance rate, against the advertising Codes, of Telecommunications advertising.

Click here to view the document associated with: Telecommunications survey 2007

Compliance Report - Health and Beauty 2006

The ASA has undertaken a survey into the compliance rate of health & beauty advertising with the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code), BCAP Radio Advertising Standards Code and BCAP TV Advertising Standards Code.

Click here to view the document associated with: Compliance Report Health and Beautry 2006

The regulation of advertising in new media

In 2005 the ASA commissioned iburbia – an independent research company – to conduct a qualitative research project to explore consumer’s expectations of advertising regulation on New Media platforms(specifically iTV, mobile and Internet)

Click here to view the document associated with: The regulation of advertising in new media

Effects of advertising in respect of compensation claims for personal injuries

The Government is currently undertaking work to tackle the perception of a compensation culture in the UK. As part of this work, the Department for Constitutional Affairs invited the Advertising Standards Authority to co-sponsor some market research into the effects of advertising in respect of compensation claims for personal injuries. The findings of the work will help to determine future Government policy and will help the ASA in its assessment of advertising complaints in this area.

Click here to view the document associated with: Effects of advertising in respect of compensation claims for personal injuries

Young People and Alcohol Advertising - December 2005

Findings from a benchmark wave of research among young people across the UK conducted in 2005 on behalf of Ofcom and the ASA. The study has been designed to assess the impact of regulatory changes in alcohol advertising rules aimed at reducing the appeal of some alcohol advertising to people under the age of 18.

Click here to view the document associated with: Young People and Alcohol Advertising December 2005

Compliance Report - Slimming Survey 2005

A survey into the compliance of women's magazine and regional press ads with the CAP Code's rules about the advertising of slimming products and services.

Click here to view the document associated with: Compliance Report Slimming Survey 2005

Serious offence in non-broadcast advertising - July 2002

A summary report of research looking at what causes serious offence to the UK public in non-broadcast advertising.

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Young people, media and personal relationships - November 2003

Research looking at childrens' views on the media and advertising in relation to their understanding of sex and personal relationships.

Click here to view the document associated with: Young people media and personal relationships November 2003

The public's perception of advertising - February 2002

This research investigated the way the public views the whole advertising landscape, the role of advertising in the fast changing world of modern communications and the extent to which advertisers are perceived to be in touch with public views.

Click here to view the document associated with: The publics perception of advertising 2002

ASA survey on Internet advertising compliance - April 2003

A survey into the compliance of Internet advertisements with the requirements of the British Code of Advertising and Sales Promotion.

Click here to view the document associated with: ASA survey on Internet advertising compliance April 2003

ASA survey on poster compliance - October 2002

A survey into the compliance of billboard posters with the requirements of the British Codes of Advertising and Sales Promotion

Click here to view the document associated with: ASA survey on poster compliance

ASA survey on on-pack sales promotions 2003

A snap shot survey into the compliance of on-pack sales promotions with the requirements of the CAP Code.

Click here to view the document associated with: ASA survey on on-pack promotions 2003

ASA National Press Survey 2004

A survey into the compliance of national press advertisements with the requirements of the CAP Code.