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  • New video-on-demand guidance

    CAP has published new guidance on the placement of ads in video-on-demand services.

    Find out more

  • Advertising short term and pay day loans

    Payday loan advertising has attracted concern across society. Help ensure your ads are in check, using our latest advice.

    Find out more

  • Making ads responsible

    We've recently published a new guide to the ASA and CAP, which provides an overview of our structure and how we regulate UK ads.

    Download the guide

  • Keep up to date

    Our free e-newsletters are essential reading for anyone involved in marketing communications, or those interested in advertising regulation from a public affairs, policy or journalistic perspective.

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Forthcoming events

  • ASA Agency Graduate Training Seminar

    21 October 2014 - Free annual training for new advertising agency graduates. Learn about the ASA, the advertising self-regulation system and how it is supported by the advertising industry.

    Book Now

  • ASA Agency Graduate Training Seminar

    22 October 2014 - Free annual training for new advertising agency graduates. Learn about the ASA, the advertising self-regulation system and how it is supported by the advertising industry.

    Book Now

  • Advice:am Misleading advertising

    11 November 2014 - This seminar will provide you with lots of case studies and offers practical guidance on how to avoid producing misleading campaigns and attracting complaints about your ads.

    *Please note that this is a repeat seminar of the one in May 2014.

    Book Now

  • Insider's guide to the ASA

    10 December 2014 - This popular seminar is designed to provide an inside track to the regulatory system and the advertising Codes to help you maximise your creative process with confidence.

    *Please note that this is a repeat of the seminars that ran in January, February & July 2014.

    Book Now

Latest news

Latest news RSS
  • New ad placement guidance for on-demand services

    Today CAP published new guidance on the placement of ads in video-on-demand services.

  • 'Copycat' websites update

    Today, CAP has sent letters to companies that advertise official services or documents on websites that are not the official government channel, commonly known as “copycat” websites.

  • Botox and other POMs

    Prescription-only medicines may not be advertised to the public. Find out what you can and can’t say in your ad.

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A comprehensive searchable database of guidance for the CAP Code.

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