Type: General
Product: Herbal Potency Pills
Action: Do Not Publish Advertisements For Potency Pills Without Checking With The Copy Advice Team
Sector: Health and beauty

In April 1999, the CAP Copy Advice team issued Ad Alert 194 advising members to contact the team before accepting advertisements for "Herbal Potency Pills".The team is concerned at the continued appearance, in the national press, of advertisements for potency pills that contain unproven claims about the effectiveness of the products. To date, neither the ASA nor CAP have seen satisfactory evidence to support efficacy claims for this type of product. Members are asked to contact the Copy Advice Team before accepting any advertisements for these products.