Guidance on "Free Claims"

This Note advises on "free" claims made in broadcast advertising and non-broadcast marketing communications.

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Guidance on the rules for gambling advertisements

Guidance on three aspects of the gambling-related clauses in the CAP and BCAP Codes

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Help Note on health, diet and nutritional claims in radio alcohol advertisements

A new rule on heath, diet and nutritional claims in radio alcohol ads was published on 3 April 2006.  Campaigns that would not comply with the new rule have a period of grace until 3 July 2006.  All alcohol ads on air on or after 3 July 2006 will have to comply with the new rule.

This Note offers guidance on the rule regarding health, diet and nutritional claims in radio ads.

Click here to view the document associated with: Help Note on health diet and nutritional claims in radio alcohol ads

Help Note on Price Indications and Comparisons in Teleshopping Advertising

Guidelines for teleshopping service providers to help minimise the potential for misleading price comparisons or indications in teleshopping advertising.

Click here to view the document associated with: Teleshopping Price Indications