Competitions and the National Lottery

26. Competitions and the National Lottery

The National Lottery may be advertised in the UK subject to compliance with the National Lottery Act 1993. Such advertisements must be centrally copy cleared and must not:

a) be directed at those aged below 16 years;
b) feature any personality aged below 16 years nor any content directed at or likely to be of particular appeal to anyone aged below 16 years;
c) be presented as a solution to financial difficulties.

Advertisements inviting listeners to take part in competitions are acceptable, subject to Section 14 and Schedule 2 of the Gambling Act 2005.

There are no limitations on prize values.

Please see also Section 2 Rule 11.8 and Section 3 Rules 4.28 and 11.5

Advertisements for the National Lottery are also governed by the National Lottery Advertising and Sales Promotion Code of Practice (2004) approved by the Director General for the National Lottery.