Testimonials

We’ve asked some of our regular users why they keep coming back to Copy Advice; we hope their comments will encourage others to reap the benefit and give us a call.   

Annabel Evans, Account Director - Virgin Trains, Rainey Kelly Campbell Roalfe Y&R

"It's a safer way. We are all worried about getting a complaint upheld. Bad press is detrimental to the brand. The Codes are quite intricate and it is brilliant to be able to talk to Copy Advice. Everyone is working towards the same end goal of consumer confidence. I don't think anybody wants to mislead consumers. I think the relationship between us and Copy Advice benefits everyone. Sometimes you just want a steer on what you can and can't say. They are really helpful."

Jo Haxley, British Gas

“Copy Advice has always provided British Gas with helpful, impartial advice which gives us the added reassurance with our marketing communications.  Always happy to help and turn around copy quickly when needed.”

Jonathan Berger, Salans

“When I'm asked by a client to ensure that one its promotions complies with all the relevant rules and regulations, as part of that task I don't hesitate to contact the Copy Advice team for advice on its acceptability against the CAP Code.  The Copy Advice Executives are experts in the Code and can quickly get back to me with advice that's spot on.  Because they have access to past ASA decisions, they can see if a similar approach has had complaints made about it and if so, whether the ASA Council upheld them or not.  If we need to make changes because of a potential problem they make practical suggestions on how to make the ad more likely to comply with the Code.  It's possible to develop a positive working relationship with the team because both they and my clients have the same goal of making sure that promotions meet the rules.”  

Christian Wells, Head of Legal & Compliance, Yell

"We have found in our dealings with CAP that the team are approachable and commercial and provide a good third party view on potential advertising issues. CAP's advice allows us to try to ensure that we do not breach the codes. CAP is efficient in responding to enquiries and well reasoned in offering guidance on how to comply with the appropriate advertising codes in the UK."

We hope these words inspire you to contact the Copy Advice team.  Contact us at any stage of your campaign planning or production process – the earlier the better.  We can review concepts, imagery, copy or artwork – or even discuss an idea.   Complying with the Codes will make your life easier.

Call us on 020 7492 2210.

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