Food for Thought: a bite sized guide to the new rules for television advertising of HFSS foods.

Location:

British Academy of Film and Television Arts

Date:

28 February 2007

Details:

Ofcom has after much deliberation announce their decision on the new TV restrictions on the advertising of food and soft drink products to children.  The content restrictions apply to existing campaigns from 1 July 2007 and to new campaigns with immediate effect.  The scheduling restrictions will apply to all advertisements from 1 April 2007.