The International Direct Marketing Fair 2007

Location:

Stand no: E887
Earls Court 2
London

Date:

01 May 2007 - 03 May 2007

Details:

Come and meet the CAP team on stand E887 or attend the free CAP seminars on every day from the 1 - 3 May.

'The CAP Code – an essential guide to the rules and regulations for DM' 

This Committee of Advertising Practice run seminar will help you create effective DM while keeping within the requirements of the CAP Code.   
This informative master class will give you the low down on the rules and regulations for direct marketing and database practice and help you stay within them without compromising the creativity of your DM campaigns:  

Targeting your direct marketing campaigns: the database practice rules and when consent is required

The distance selling regulations, including cancellation, delivery and refund requirements

Claims on envelopes: how to avoid misleading or offending recipients. 
  
Guidance on the rules for mobile marketing campaigns including SMS and e-mail 

The CAP Copy Advice service: how to get free expert advice to avoid falling foul of the rules

If you would like more information regarding our presence at the IDMF 2007 then please email us at events@cap.org.uk