Compare if you dare - new Retailers' Price Comparisons Help Note (25 October 2004)
The Committee of Advertising Practice (CAP) has today published revised guidelines for retailers making price comparisons in their non-broadcast marketing communications.
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New CAP Code Launched 4 March (25 October 2004)
The Committee of Advertising Practice (CAP) launched the 11th edition of the CAP Code - the rules administered by the Advertising Standards Authority (ASA) that govern the content of UK non-broadcast marketing communications - on 4 March 2003.
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Keeping faith in ads (25 October 2004)
Marketers are today warned to be careful about offending religious sensitivities, particularly when advertising in untargeted media.
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Rules covering the marketing of rolling papers (25 October 2004)
The Committee of Advertising Practice (CAP) today issued new rules on the advertising of rolling papers.
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