How does the ASA deal with complaints about broadcast ads? (09 December 2004)
What happens when someone complains to the ASA about one of your TV or radio commercials? If you already know you don't need to read this article. If you don't, perhaps you'd better click below.
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New ASA meets new agency recruits (09 December 2004)
The ASA conducted its annual seminar series to IPA agencies’ graduate intake. For the first time the ASA was able to include information on agencies’ responsibilities in broadcast advertising as well as non-broadcast campaigns. Click below for more information.
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Don't leave Santa short of gifts this Christmas (09 December 2004)
Christmas must be the worst time to make promises that can’t be kept. It’s frustrating enough to find the product you wanted to buy is not available or is more expensive than you were led to believe; but when you were buying that gift for someone special, the disappointment is even greater. Find out how the advertising rules demand that advertisers keep their promises on availability.
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FREE advice from CAP! (09 December 2004)
If you are on holiday and the price you have paid covers the cost of meals, are those meals "free"? Are the 1000 free minutes or the 100 free calls on your mobile "free"? If you don't know the answer, click the link below.
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New Year resolutions for alcoholic drinks (09 December 2004)
At the end of October, OFCOM published new rules for the advertising of alcoholic drinks on TV in 2005. Do you know what they are and when they come into effect? Click below to find out.
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Stay in touch with the Copy Advice team (09 December 2004)
Some of the CAP Copy Advice team’s contact details have changed. Make sure you make a note of the new details. Click below to find out what they are.
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BCAP Broadcast Codes and where to find them (08 December 2004)
The ITC and Radio Authority ad codes no longer exist; we now have BCAP codes. Have you seen them yet? If not, click the link below.
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New guidance on teleshopping prices (06 December 2004)
The Broadcast Committee of Advertising Practice (BCAP) has issued guidelines for teleshopping service providers to help minimise the potential for misleading price comparisons or indications in teleshopping advertising.
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Expert consumers wanted! (05 November 2004)
The Broadcast Committee of Advertising Practice (BCAP) - is seeking consumers to join an Advertising Advisory Committee (AAC) to provide independent advice on broadcast advertising regulatory policy .
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Ad industry to consult on new alcohol rules (01 November 2004)
The Broadcast Committee of Advertising Practice (BCAP) welcomed Ofcom’s publication today of new rules for alcohol advertising on television and confirmed that it would consult publicly on guidance notes for interpreting and implementing the new rules.
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How do the changes to the Code affect my business? (27 October 2004)
To help you make sure you understand the implication of the Code changes for your business, we've drawn up some likely scenarios in which you might find yourself asking whether your marketing communications are right.
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Amendments to the CAP Code (27 October 2004)
On 4 May changes to the 11th edition of the CAP Code were published. In the main, the changes bring the Code in line with the Privacy Regulations, which were effected in December last year, and introduce the Rules on Tobacco, Rolling Papers and Filters.
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Upcoming CAP and ASA Events (26 October 2004)
ASA and CAP staff are attending a number of events, where as well as explaining our role in regulating non-broadcast advertising, we'll be updating people on the forthcoming one stop shop.
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On this day (26 October 2004)
For the last Update before the one-stop-shop starts work, we've looked back over the 43 year history of the ASA and CAP.
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Revised Help Note on the Marketing of Publications - coming soon to a CAP website near you! (26 October 2004)
Ads for non-fiction books regularly fall foul of the CAP Code and generate large numbers of complaints to the ASA. In light of recent ASA adjudications, CAP will shortly issue an updated version of the Help Note on the Marketing of Publications.
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Attention all marketers: flight offer 2-4-1 has now been cancelled... (26 October 2004)
...Because the consumer must still pay non-optional charges. Only if the promoter bears the cost of those charges may the offer be made. Please make your way to more information by clicking the link below.
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A Day in the Life Of... (26 October 2004)
Want to avoid those embarrassing stains on your reputation, or promote an anti-wrinkle cream without losing face? The Copy Advice team can help you. Find out how one of our dedicated team of Code advisers spends her day helping you meet the rules.
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Got a tense, nervous headache about advertising medicines? (26 October 2004)
Don't know your POMs from your OTCs? Worries about advertising medicines making you sick? Get fast-acting relief from the Copy Advice team.
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Ad Industry commits to wider EU self-regulation (26 October 2004)
Earlier this year, the EU expanded from 15 states to 25; also, the advertising industry committed to the development of self-regulation across the expanded EU.
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Search Engines told to make paid for results clear (26 October 2004)
During their working day, consumers might search the Internet for a holiday, a new sofa, electrical goods, a lost relative or maybe just something as simple as a map. They will almost certainly use a search engine; whether they find exactly what they are looking for at the top of the search results is another matter.
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ASA warns advertisers of fake invoices (26 October 2004)
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Parliament gives the thumbs up to the new ASA (26 October 2004)
All the main parties in both Houses of Parliament approved Ofcom's proposals to contract-out broadcast advertising regulation to a new ASA. The ASA's successful 40 year history in regulating advertising in non-broadcast media proved crucial in securing parliamentary support.
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One-stop shop on course for 1 November launch (26 October 2004)
Plans to contract-out the regulation of TV and radio advertising to a new, enlarged ASA passed their final hurdle on 16 July when Parliament agreed to Ofcom's proposals. Now work is underway to get everything in place for the launch of the new ASA on 1 November.
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Clearer future for psychic ads (25 October 2004)
Today (Friday 13th February) sees the publication of guidelines from the Committee of Advertising Practice (CAP) for fortune tellers; clairvoyants; palm, crystal ball and tarot card readers; psychic healers; practitioners of black magic, white magic or witchcraft; et al, who advertise their services.
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The Price is Right - new Help Note on Ticket Pricing (25 October 2004)
The Committee of Advertising Practice (CAP) has drawn up new guidelines for marketing communications for concerts, theatre productions and other ticket-based events after concern about discrepancies between advertised prices and the amount consumers end up paying.
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How 2 b a vg txt marketer (25 October 2004)
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No FCUK posters without advice (25 October 2004)
The Committee of Advertising Practice (CAP) - the industry arm of the self-regulatory system for non-broadcast advertising - has ordered French Connection to pre-vet all its posters for the next two years.
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