Two Advice:am seminars in October

07 September 2005

After the success of its two ‘Advice:am’ marketing master class sessions, CAP is running two morning advice seminars in October.  One is a morning master class on the new rules and guidance for alcohol advertising.  The other is held in conjunction with the Periodical Publishers Association (PPA) and looks at the rules and regulations for the content of magazine advertisements, with a special focus on health and beauty ads.

Get the measure: full proof advice on the new rules for alcohol advertising, Wednesday 5 October 2005 from 9am to 10.30am.

This morning master class covers the new rules and guidance for alcohol advertising.  The new rules for TV alcohol advertising were launched in November 2004.  Guidance to those rules, and revised non-broadcast rules, were published in June 2005.  Several rules have been tightened, especially those on linking sex with alcohol, how alcohol is served and handled, how alcohol is portrayed in social settings, appeal to young people and links to youth culture.  If you’re involved in the marketing or advertising of alcohol, you need to know about those changes, which affect the CAP Code and the BCAP TV Code.  The briefing is free to attend and will take minimal time out of your day.  Join us at 8.30am for registration and a continental breakfast, with the briefing kicking off at 9am and finishing at 10.30am.  The briefing will take place at CAP’s offices in central London.   If you want to attend or would like more information please e-mail events@cap.org.uk or call Zoë Kalu or Debra Quantrill on 020 7492 2200.

CAP Copy Advice Clinic for magazine health and beauty ads, Tuesday 11 October 2005 from  9am to 10.30am 

CAP, in conjunction with the Periodical Publishers Association (PPA), is opening its doors to marketing professionals on 11 October for a free seminar on the rules and regulations for the contents of magazine advertisements, with a special focus on health and beauty ads.
The morning will kick off early at 8.30am with registration, followed by coffee and a continental breakfast.  CAP staff will then offer expert advice on the finer points of the British Code of Advertising, Sales Promotion and Direct Marketing (the CAP Code) and its implications for magazine advertisements.  The presentation offers essential advice for anyone who commissions, places or publishes magazine ads and will be followed by a Q&A session before the morning seminar concludes at 10.30am.
Production managers, advertising managers, marketing professionals and in-house legal and compliance advisers should find the event relevant and useful.  The CAP Code contains a raft of rules that affect magazine advertisements.  The seminar will serve to highlight the rules magazine advertisers should be aware of.  It will introduce general rules such as those on substantiation, honesty and decency and then focus on the more specific rules for health and beauty products, including medicinal and scientific claims, anti-ageing and slimming claims and the things marketers can and cannot say about the efficacy of their products.  The presentation will give an insight into how decisions are reached by the ASA Council, how it has interpreted the Code in the past and the types of claims that result in complaints from the public.

If you’d like an insight into how to avoid trouble with the ASA, come along to our early morning seminar on 11 October.  Registration is simple and the event is free.  To register, e-mail events@cap.org.uk or call Zoë Kalu or Debra Quantrill 020 7492 2200.  Please remember to specify the event you want to attend.

We hope to see you there