CAP Review of 2006 and the ASA Annual Report

15 May 2007

CAP and BCAP consulted on newrules for gambing in 2007

When the new system for advertising self-regulation and co-regulation launched in November 2004, who would have thought so many challenges and opportunities would confront the industry in its first two years?  In 2005 new rules for alcohol advertisements were introduced and consultations on the advertising of food and gambling led to new rules being developed for implementation in 2007.  Other work undertaken in 2006 included:
 
• The expansion of the General Media Panel, a panel of industry experts that guides the ASA and CAP staff on code interpretation, to include the BCAP broadcast codes as well as the CAP Code

 • The updating of the TV and Radio Codes to reflect changes in the law in the financial sector and to set out the role of ASA, BCAP and Ofcom for political advertising

 • The formation of a working group to oversee the transposition of the Unfair Commercial Practices Directive in to the CAP and BCAP Codes

 • The expansion of industry training on the codes through regional events and morning master classes at CAP’s offices

 • Development of a customer relationship management programme to support the CAP Copy Advice service
 
In his introduction to the CAP Review of 2006, CAP Chairman, Andrew Brown said, “The first two years have created a solid foundation for the one-stop shop and I look forward to the future with confidence.”

Read the CAP Review of 2006 in the ASA Annual Report

Statistics for 2006

• Total number of complaints - 22,429

• Ads changed or withdrawn after ASA action - 2,421

• Ads complained about - 2,842

• Average working days to resolve all complaints - 9 days.  87% were resolved within the 12 day target. The ASA targets 80%

• Average time taken on investigations - 56 working days.  73% were completed within the 60 day target. The ASA targets 80%

• 1,080,496 visitors to ASA website

• 227,013 visitors to the CAP site

• Customer satisfaction for broadcast complaints - 60%

• Customer satisfaction for non-broadcast complaints - 62%

• Customer satisfaction for CAP Copy Advice enquirers - 95%