Recent and future events (02 October 2008)
CAP has a long and varied line-up of training events planned for 2008. To find out what’s on and when click here.
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ALCOHOL SURVEY 2007: SPIRITS ARE HIGH (26 September 2008)
During December 2007, the Compliance team undertook a survey of alcohol ads, the second to be undertaken since CAP and BCAP revised the alcohol clauses in 2005.The survey sought to establish whether the compliance rate had declined or improved since the previous survey. Encouragingly, the compliance rate improved by 3% points to 97%.
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TV Food Advertising to Children: an imminent review by OFCOM (26 September 2008)
OFCOM has said it intends to review the effects of restrictions on HFSS product TV advertising to children. Does the review affect you?
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ASA, Animals and Animation (26 September 2008)
If you use animals or animation to add appeal to your ads, you need to take special care whether you are targeting adults, teenagers or children. A couple of ASA adjudications remind us of some pitfalls.
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In the driving seat? (26 September 2008)
The ASA recently upheld complaints about three different ads because they could have encouraged or condoned dangerous and irresponsible driving. Make sure you don’t take a wrong turning when featuring cars in ads.
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Gambling Guidance (26 September 2008)
CAP and BCAP have just introduced important guidance on three aspects of the gambling-related clauses in the CAP and BCAP Codes.
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Greatest Hits fail to score with the ASA (26 September 2008)
Recently, a diamond retailer was not a hit with the ASA, which adjudicated that “hits” are an inadequate measure of the popularity of the retailer’s website. That decision is a lesson to marketers wanting to make, for example, “biggest” or “No 1” superiority claims for their website.
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BCAP Consultation: The Regulation of Unfair Commercial Practices in TV and Radio Advertisements (22 July 2008)
This consultation closed at 5.00pm on 22 July.
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ADVERTISING AND PROMOTION OF NHS FUNDED SERVICES (15 July 2008)
On Wednesday 30 July, the Committee of Advertising Practice (CAP), along with the Department of Health and NHS Elect, ran a briefing specifically for people within the NHS who will have responsibility for commissioning or approving advertisements for NHS-funded services.
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BCAP's revised TV sound levels rule comes into force (07 July 2008)
On Monday 7 July, the Broadcast Committee of Advertising Practice (BCAP) revised TV sound levels rule will come into force.
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BCAP Consultation: The Regulation of Unfair Commercial Practices in TV and Radio Advertisements (24 June 2008)
Today, BCAP launches its consultation on the Regulation of Unfair Practices in TV and Radio Advertisements and invites stakeholders’ opinions on whether BCAP has correctly reflected the new legal requirements. The consultation closes on 22 July at 5pm.
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CAP Annual Report 2007 (22 May 2008)
2007 saw the alcohol, food and gambling sectors coming to grips with new advertising rules and CAP and BCAP began work on reviewing their Codes in full. Click below to find out more and to read the CAP and ASA Annual Report for 2007.
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The CAP and BCAP Code Review (22 May 2008)
Many of you will have heard or read something about a review of the CAP and BCAP Codes. Click below for more information and to read how you can ensure you can have your say.
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ASA checks whether cosmetics claims scrub up (22 May 2008)
The ASA has published the findings of its Cosmetics Advertising Survey 2007. It reveals that, although cosmetics advertisements achieved an encouraging rate of compliance with the CAP and BCAP Codes of 93%, some sectors performed better than others.
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Make sure you back a winner (22 May 2008)
Although some of us like a flutter, it pays to be careful when devising campaigns; you could lose out. The ASA has recently investigated two campaigns for gambling products, both in non broadcast and broadcast media. If you choose to gamble with your campaigns, make sure they comply with the Code. To ensure you back a winner, click below.
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Sound Bites (22 May 2008)
On 6 May, BCAP published its new TV sound levels rule, which is intended to ensure that TV ads’ sound levels correspond as closely as possible with programmes.
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Update on Environmental claims in ads (22 May 2008)
The ASA continues to investigate and adjudicate on complaints about environment claims in ads. An ASA stakeholder consultation and a CAP industry training seminar hope to thrash out a way forward to ensure fewer ads making environmental claims breach the Codes.
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User satisfaction with CAP Copy Advice soars to highest ever levels (22 May 2008)
If you have used our Copy Advice service for non-broadcast ads, see how well other users have rated it. If you have not, check the extraordinarily high satisfaction of those who do. Our advice is fast, free and confidential; can you afford to do without it?
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Recent and future events (22 May 2008)
CAP’s training seminars cover all types of topics from how to comply with the latest rules to how the rules apply to specific sectors or topics. Read about recent and future training events run by CAP.
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BCAP has sound control of the situation (06 May 2008)
The Broadcast Committee of Advertising Practice (BCAP), the body responsible for writing the TV Advertising Code, has published a new rule on sound levels in TV advertisements. The new rule clarifies existing guidance about noise levels to address consumer concerns that TV ads sometimes seem louder than programming. The rule will come into force on 7 July 2008.
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Gambling Survey 2007, a sure-fire winner (28 February 2008)
Changes to the CAP and BCAP Codes in September 2007 gave more scope for the advertising of gambling products. But did advertisers use it to advertise responsibly? Click below to find out.
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Travel doesn't have to be taxing (28 February 2008)
Anyone familiar with package holidays will probably recall booking excursions or activities organised by the tour operator. Sometimes they are paid for before travelling and sometimes they are paid for locally at the holiday destination. Usually they are optional but must be paid for. The ASA recently published an adjudication, which confirmed that, if they are compulsory, advertisers must include the costs of excursions, activities or other adds-on in the holiday headline price. Click below for more.
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Clearcast (28 February 2008)
The company responsible for the pre-transmission examination and clearance of television advertisements, formally known as the BACC, is now Clearcast. Click below to find out more.
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Direct Marketing Association helps to improve DM targeting (28 February 2008)
Successful lobbying by the DMA has opened up the possibility of the direct marketing industry being able to clean its lists against the register of deaths. As well as helping to prevent fraud, the facility to remove names of dead people from mailing lists will improve compliance with the CAP Code. Click below to read more.
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Cosmetic surgery ads: in need of an "extreme makeover"? (28 February 2008)
As cosmetic surgery becomes increasingly popular and more affordable, it is important that anyone considering surgery is made fully aware that any operation carries a risk. Cosmetic surgery advertisers should take special care with their ads and, especially because we are in the process of revising and updating our Help Note on Cosmetic Surgery marketing, should consult our Copy Advice team while preparing their ads.
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Violence in Advertisements – the latest installment (28 February 2008)
The depiction of violence in advertisements has continued to be at the forefront of consumers’ minds and the ASA's work over recent months. The ASA has recently reported on its debate on violence in advertising that it held in Nottingham last year and has adjudicated on more complaints about the matter.
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Zero tolerance for carbon emissions (28 February 2008)
Everyone seems to be getting heated over “green” claims: consumers, competitors and the ASA. Our Copy Advice team can help you take the heat out of your campaigns. Read about an advertiser that did not heed our advice.
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Recent and future events (26 February 2008)
CAP has a long and varied line-up of training events planned for 2008. To find out what’s on and when click here.
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Two Chairs filled to see through a successful code review (26 February 2008)
The self-regulatory system has secured the services of two notable talents in the run up to the Code Review at the end of this year. Andrew Marsden has agreed to chair the Code Review Working Groups at the request of Asbof and Elizabeth Filkin has agreed to chair BCAP’s Advertising Advisory Committee for another three years at the request of the ASA Chairman.
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Food and soft drink advertisers seem to have digested the new rules (26 February 2008)
In 2007, CAP and BCAP introduced new rules for the advertising of food and soft drinks to children. Our Compliance team surveyed compliance with the new clauses in July. Click below to find out the results.
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Ensuring your ads are a safe bet (26 February 2008)
When the new gambling advertising rules came into effect on 1 September 2007 many detractors feared a sudden proliferation of ads for betting and gaming services. Six months on, those fears seem unfounded, suggesting that the framework that was put in place to prevent problem ads is working.
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Broadband speeds (22 February 2008)
How fast is yours? 2Meg, 8Meg or 24Meg? Are your customers, readers, viewers or listeners getting the broadband speeds that are claimed? Click below for important advice on broadband speed claims.
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