ADVERTISING AND PROMOTION OF NHS FUNDED SERVICES

15 July 2008

The NHS Code of Practice for the Promotion of NHS-funded services was launched on 1 April 2008.  The Code clearly specifies that NHS marketing communications must comply with the CAP codes.

CAP is committed to supporting NHS personnel who are or will be involved with the new advertising opportunities, by helping them understand how to work within the self-regulatory framework and ensure NHS advertising meets the codes’ requirements.

Whilst there are no specific areas of the CAP code relating to medical services, the fundamental requirements for advertising to be legal, decent, honest and truthful will be pivotal to consumers’ acceptance of NHS advertising. The first ad campaigns for NHS-funded services may well be subjected to a great deal of scrutiny & potentially criticism either from other NHS services or those who oppose public money being spent on marketing material.

For a copy of the presentation please click here.

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