Latest rulings

  • Erdem Clinic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 03 January 2024

    Four posts on Millie Bracewell’s TikTok account were not obviously identifiable as ads, trivialised the decision to undergo cosmetic surgery and were directed at under-18s through the context they appeared in.

  • ACME Vape Ltd

    • Upheld
    • Social media (own site)
    • 22 November 2023

    Two TikTok posts on the IVG TikTok account promoted unlicensed, nicotine-containing e-cigarettes

  • Cloud City Vapez UK Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 November 2023

    A TikTok post on Harleigh Perez’s account promoted unlicensed, nicotine-containing e-cigarettes. 

  • Kollo Health Ltd

    • Upheld
    • Social media (paid ad)
    • 22 November 2023

    A paid-for Facebook ad for liquid collagen claimed it could reduce wrinkles and cause thicker hair, which could not be substantiated, and made specific health claims which had not been authorised on the GB Register.