From their favourite team in the Champions League to the horse with the best track record at Cheltenham races, consumers are understandably keen to back the winner when placing a bet. This Advertising Guidance explains how betting tipsters can market their betting tips and predictions without misleading consumers. Advertisers need to meet the same standards when they’re advising on football betting or horse racing tips, and this guidance outlines the standards that apply to tipster marketing across the board, as well as the types of exaggerated claims to avoid. The guidance explains how tipsters should refer to proofing forecasts, testimonials and track record claims, to make sure they don’t break the rules that cover these ads.