Latest rulings

  • BPerfect Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 06 March 2024

    A TikTok video on Stephanie Vavron’s account was not obviously identifiable as an ad.

  • Vir Health Ltd t/a Numan

    • Upheld
    • Television
    • 06 March 2024

    A TV ad for a hair loss treatment guaranteed the efficacy of the product, breaking the Code.

  • Coty UK Ltd t/a Coty UK Ltd

    • Upheld
    • 20 December 2023

    A paid-for Facebook ad for Rimmel London, seen on 9 September 2023, included the caption “Get ready to slay this back to school season [books emoji] [stars emoji] Get 25% off Multi-Tasker Concealer and other Rimmel faves with code B2S25 only at lookfantastic.com”. The post included a video of influencer ...

  • REVIV UK Ltd t/a REVIV

    • Upheld
    • 20 December 2023

    The website for REVIV UK, www.revivme.com/london, seen 1 April 2019, stated on the main page for its London clinic “REVIV IV infusion therapies deliver hydration, vitamins, and antioxidants helping to optimise vital hydration balance and maximise your wellness & efficiency. Whether looking to boost your immun...